INFLUENCER MARKETING TikTok, Instagram, YouTube

Influencer marketing that
sells, not just posts.

AFFiNCO is an influencer marketing agency that grew out of affiliate marketing, so we judge creators the way affiliates do: by what they sell. We find and vet creators, negotiate fees and usage rights, manage every campaign, and track each sale back to the creator who drove it. Pay creators a flat fee, a commission, or both.

  • You approve every creator
  • No long-term lock-in
  • You own the content rights you pay for
affinco · creator audit
Free

What your free influencer audit covers

A 30-minute call and a written creator plan. No pitch deck.

01

Your current creator mentions

Who already talks about you, and whether it sells

02

Competitor creator activity

Which creators promote them, on which platforms

03

Sample creator matches for your niche

Scored on audience fit, not follower count

04

Fake follower and audience check

On any creator you're already talking to

05

Tracking and attribution setup

Codes, links and pixels, so sales are counted

06

Budget model that fits you

Flat fee, commission or a hybrid of both

Your brand, your numbers
Useful even if you never hire us
Creator platforms Instagram TikTok YouTube LinkedIn X Twitch Pinterest Snapchat Telegram Podcasts
65+

digital brands we run and promote ourselves

10+ yrs

in affiliate, creator and performance marketing

69K+

marketers in the AffMaven community we built and grow

3

global event series we promote as official media partner

Why influencer marketing has changed

Followers are cheap. Trust is not.

Picking creators by follower count is the fastest way to waste an influencer budget. Followers can be bought and engagement can be faked. Platforms now show content based on interest, not on who follows whom.

That shifts the maths. A creator with 40,000 engaged followers in your niche will often outsell one with 400,000 passive ones, at a fraction of the fee. It's why micro-influencers now carry so many of the campaigns that actually pay back.

Brands also expect more than screenshots of likes. They want tracking links, discount codes and sales data. And creator-made videos are now some of the strongest ad creative on TikTok and Meta, so every post should be able to work twice.

Our influencer marketing services are built for that. We check who really follows a creator, test with a small group, then scale the creators whose codes and links convert.

Real audiences

Audience location, age and interests checked, plus fake follower and engagement-pod screening. Here's how we vet TikTok creators.

Content that sells

Briefs that leave room for the creator's own voice, with usage rights agreed so the best posts can run as ads.

Every sale tracked

Unique codes, tracking links and commission deals, including TikTok Shop affiliate creators.

What's included

Our influencer marketing services

As a full-service influencer marketing agency, we run everything from the first shortlist to the final sales report. Take the whole programme, or just the parts your team can't cover.

01 · STRATEGY

Influencer marketing strategy

Goals, audience, platform mix, creator tiers, budget model and KPIs, set before a single creator is contacted.

  • Campaign goals and KPIs
  • Platform and creator tier mix
  • Flat fee, commission or hybrid model
02 · DISCOVERY

Creator discovery and vetting

Creators scored on audience fit, engagement quality and brand safety. We look at who follows them, not just how many.

  • Audience demographics check
  • Fake follower screening
  • Past content and brand safety review
03 · DEALS

Outreach, negotiation and contracts

Rates, deliverables, deadlines, usage rights, exclusivity and disclosure, all agreed in writing before anything is filmed.

  • Creator outreach and follow-up
  • Fee and usage rights negotiation
  • Contracts and payments handled
04 · CAMPAIGNS

Influencer campaign management

Creative briefs, product shipping, content review, posting schedules and chasing, so your team doesn't spend weeks in DMs.

  • Creative briefs per creator
  • Content review against the brief
  • Go-live checks and disclosure
05 · SEEDING

Product seeding and gifting

Products sent to nano and micro creators who fit your niche, with no fee and no obligation to post. The ones who love it become paid partners.

  • Seeding lists by niche
  • Shipping and follow-up
  • Organic mention tracking
06 · UGC

UGC creator content

User-generated content made for your ads and product pages, filmed by creators who know what makes people stop scrolling.

  • Hooks and scripts for testing
  • UGC videos for paid social
  • Usage rights for ads included
07 · AMPLIFY

Paid amplification and whitelisting

Top creator posts boosted as TikTok Spark Ads and Meta partnership ads, run by the same team as our social media marketing services.

  • Spark Ads and partnership ads
  • Creator whitelisting setup
  • Weekly creative testing
08 · PERFORMANCE

Affiliate and commission creators

Our roots. Creators paid on commission or a lower fee plus commission, tracked through your affiliate platform or TikTok Shop.

  • Creator affiliate programme
  • Unique codes and tracking links
  • Commission tiers that reward top sellers
09 · MEASUREMENT

Reporting and ROI

Reach and engagement rate per creator, tied to clicks, code redemptions, sales and cost per acquisition.

  • Results per creator and per post
  • Sales and CPA tracking
  • Keep, scale or drop decisions
Who we work with

Creator campaigns for brands that need results

Our influencer marketing services work best where creators are expected to drive sales, sign-ups or tickets, and where the audience is hard to reach with ads alone.

eCommerce, DTC and Amazon sellers

TikTok Shop affiliate creators, UGC for ads and Amazon influencer campaigns. Pairs with our Amazon seller services.

SaaS, AI and B2B tech

B2B influencer marketing through YouTube reviewers, LinkedIn voices, newsletter writers and podcast hosts who already have your buyers' attention.

Crypto, fintech and Web3

Crypto influencer marketing on X, YouTube and Telegram, with disclosure and financial promotion rules checked for each market.

Events and conferences

Creator coverage, ticket promo codes and launch campaigns. We do this ourselves as a media partner for global events.

How we work

From brief to tracked sales in four weeks

You approve every creator and every post. Most campaigns are live within four weeks of the first call.

Week 1

Audit and brief

Goals, audience, product, budget model and KPIs, plus what creators should and shouldn't say about you.

  • Creator audit
  • Agreed KPIs
Week 2

Shortlist and vet

Creators scored on audience fit, engagement quality, fake followers and brand safety. You approve every name.

  • Vetted shortlist
  • Your sign-off
Week 3

Outreach and contracts

Rates, deliverables, usage rights, exclusivity, disclosure and payment terms agreed in writing.

  • Signed creators
  • Creative briefs
Week 4

Content goes live

Creators film, we review each post against the brief, and content goes live with codes and tracking links.

  • Content approval
  • Tracking live
Every month

Amplify, track, scale

Winning posts become ads, creators who convert get more budget, and the ones who don't are replaced.

  • Spark Ads
  • ROI report
Proof, not promises

We sit on both sides of the creator deal

Most influencer agencies have only ever bought creator content. We also make it. AFFiNCO publishes across more than 65 websites, newsletters, YouTube channels and social accounts, and SaaS brands like Helium 10 have paid us as an affiliate partner for years.

So we know what makes a creator say yes, what a fair commission looks like, and which briefs produce content that converts. As official media partner for AWSummit, AI Expo Europe and the Blockchain Life Forum, we also put brands in front of audiences of marketers, founders and investors.

Paid affiliate partner for SaaS brands

Media partner for 3 event series

Client results shared on a call

“

AFFiNCO has been a trusted Helium 10 affiliate for over 3 years, consistently creating valuable content and helping Amazon sellers succeed. Their expertise and dedication make them a reliable partner — and one we keep coming back to.

Kashka Burrowes

Affiliate Manager, Helium 10

“

Boosted our brand visibility and engagement, driving traffic and opening new business opportunities.

Ioana Oblu

AI Expo Europe

The AFFiNCO engine

AI agents do the checking. People build the relationships.

Vetting hundreds of creators by hand is slow and easy to get wrong. Our agents do the screening and the monitoring. People choose the creators, write the briefs and own every conversation.

What our AI agents handle

  • Creator discovery across platforms and niches
  • Fake follower and engagement anomaly checks
  • Go-live, deadline and disclosure monitoring
  • Comment sentiment on every creator post
  • Code redemption and sales alerts per creator

What stays human

  • The final call on every creator
  • Creator relationships and negotiation
  • Creative briefs and content approval
  • Brand safety judgement calls
  • Accountability for the results

You approve every creator

No one is booked without your sign-off

You own what you pay for

Usage rights agreed in writing

Sales-first reports

Codes, clicks and revenue before reach

Direct senior access

No account-manager relay

Why AFFiNCO

AFFiNCO vs a typical influencer marketing agency

Hiring an influencer marketing agency comes down to a few questions. Here's how we answer them.

What to ask

Typical influencer agency

AFFiNCO

How are creators chosen?

Follower count, or whoever is on their roster

Audience data, engagement quality and fit with your buyers

How are creators paid?

Flat fees only

Flat fee, commission or a hybrid tied to sales

What gets reported?

Reach, impressions and earned media value

Clicks, code redemptions, sales and cost per acquisition

Who owns the content?

Often unclear until you ask

Usage rights agreed in writing before filming

Is creator content used in ads?

Rarely, or by a separate vendor

Best posts run as Spark Ads and partnership ads

How long is the contract?

6 to 12 months, locked in

No long-term lock-in

What's the proof?

Celebrity logos and a highlight reel

Affiliate deals and audiences we run ourselves

Influencer marketing pricing

What influencer marketing costs, in the open

Influencer marketing has two costs: what you pay creators, and what you pay an agency to run the programme. Here's both, so you can budget before we talk.

What creators typically charge per post

Creator tier

Followers

Instagram

TikTok

YouTube

Nano

1K to 10K

$25 to $150

$5 to $200

$200 to $1,000

Micro

10K to 100K

$250 to $5,000

$200 to $1,200

$1,000 to $10,000

Mid-tier

100K to 500K

$1,600 to $10,000

$1,200 to $5,000

$9,000 to $25,000

Macro

500K to 1M

$5,000 to $25,000

$5,000 to $15,000

$10,000 to $50,000

Mega

1M+

$10,000 to $50,000+

$7,000 to $20,000+

$20,000 to $50,000+

Ranges from Shopify's 2026 influencer pricing guide. Real rates move with niche, engagement, usage rights and exclusivity. Commission deals can bring the upfront fee down.

Our influencer marketing packages

Seeding

For brands testing creators through product gifting and micro-influencers.

From $199 / month

Plus product and shipping costs

  • Creator shortlist and vetting
  • Product seeding to nano and micro creators
  • Outreach and follow-up
  • Mention and content tracking
  • Monthly report

Always-on

For brands that want a creator programme running every month.

From $699 / month

Custom scope after your audit

  • Everything in Campaign
  • Ongoing roster of creators who convert
  • Commission and affiliate creator programme
  • UGC library for your ads
  • Monthly strategy call

Prices in USD. Need day-to-day social as well as creators? See our social media marketing services.

Aliakbar Fakhri
Who you'll work with

Run by an affiliate marketer, not a talent agent

AFFiNCO is led by Aliakbar Fakhri, who has spent more than a decade in affiliate marketing, media buying and content. He has been on the creator side of brand deals for years, as a publisher and affiliate partner, and now runs creator programmes for brands from the other side of the table.

That's why every campaign we run is built around tracking and commission options, not just reach. Ali stays hands-on with every client engagement.

  • Over a decade in affiliate and creator marketing
  • 65+ digital brands owned and operated
  • Media partner at AWSummit, Blockchain Life and AI Expo
  • Team across India, Dubai and Georgia
From the AFFiNCO blog

Influencer and creator guides from our team

What we learn on both sides of creator deals, written up so you can use it too.

FAQ

Influencer marketing questions, answered straight

Something else on your mind? Ask us directly on a free call.

An influencer marketing agency plans, sources, manages and measures creator campaigns for brands. That covers strategy, finding and vetting creators, negotiating fees and usage rights, briefing, reviewing content, handling disclosure and payments, and reporting on results. At AFFiNCO we add paid amplification and commission-based creator programmes, so campaigns are judged on sales, not just reach.

It depends on creator size and platform. Shopify's 2026 pricing guide puts micro-influencers (10K to 100K followers) at $250 to $5,000 per Instagram post and $200 to $1,200 per TikTok, and macro creators at $5,000 to $25,000 per Instagram post. On top of creator fees, agencies charge a management fee or a campaign fee. We give you a fixed fee and a written scope after your free audit, and you approve every creator fee before anyone is booked.

Our AI agents search across platforms for creators in your niche, then screen for fake followers, engagement anomalies and audience location. A strategist then reviews each creator's past content, brand partnerships and comment quality before anyone reaches your shortlist. You approve every name. Our guide on vetting TikTok creators covers the red flags we look for.

For most brands that want sales, yes. Micro-influencers usually have higher engagement rates, closer trust with their audience and much lower fees, so you can test more creators for the same budget. Macro and mega creators make sense for big launches and awareness. Most of our campaigns mix tiers: micro creators for conversions and UGC, a few larger names for reach.

Instagram, TikTok and YouTube influencer marketing for most consumer brands. LinkedIn, YouTube, newsletters and podcasts for B2B and SaaS. X, YouTube and Telegram for crypto and fintech. Twitch for gaming. We pick platforms based on where your buyers already pay attention, not where it's easiest to find creators.

Yes, and it's where our affiliate background helps most. Creators can be paid a flat fee, a commission on each sale, or a lower fee plus commission. We set up unique codes and tracking links through your affiliate platform, Shopify or TikTok Shop, and build commission tiers that reward the creators who sell the most.

Every creator gets a unique tracking link and discount code, so we can see clicks, code redemptions, sales and cost per acquisition per creator and per post. We still report reach and engagement rate, but we don't treat earned media value as a result on its own. You see which creators to keep, scale or drop.

You own the rights you pay for, and we agree them in writing before filming starts: where you can use the content, for how long, and whether it can run as paid ads. With the creator's permission, we run their best posts as TikTok Spark Ads and Meta partnership ads, which tend to feel more native than brand-made ads.

Every contract includes disclosure rules for the creator's market. In the US, the FTC requires clear disclosure of paid partnerships, such as #ad or the platform's paid partnership label. In the UK, the ASA and CAP Code require ads to be labelled clearly and upfront. We check every post at go-live, and for crypto and finance we check local financial promotion rules too.

Most campaigns are live within four weeks: a week to brief, a week to shortlist and vet, a week for contracts, and a week for content and go-live. Seeding campaigns can start faster. Sales from commission creators build over the following months as their content keeps getting found.

Self-serve influencer marketing platforms work if you have someone in-house with time to search, negotiate, brief and chase creators every week. An agency makes more sense when you need vetting you can trust, better rates, usage rights handled properly and one team running creators and paid ads together. If you only need help with part of it, such as vetting or contracts, we can do just that.

No. There is no long-term lock-in. You can run a single campaign, or an always-on programme month to month. You stay because the creators are selling, not because a contract says you have to.

Find the creators who will actually sell for you

Book a free 30-minute influencer audit call. We'll show you which creators your competitors use, where influencer budgets usually leak, and how we'd set up your first test campaign.

No pitch deck. No juniors. No lock-in.