SOCIAL MEDIA MARKETING Instagram, TikTok, LinkedIn and more

Social media marketing that builds sales,
not just likes.

AFFiNCO is a social media marketing agency for brands that need social to pay its way. We plan, create, publish, manage and amplify your content across Instagram, TikTok, LinkedIn, Facebook and YouTube. Senior strategists set the direction, AI agents watch your channels around the clock, and every report ties back to leads and revenue.

  • Free social media audit
  • No long-term lock-in
  • You own every account and asset
affinco · social audit
Free

What your free social media audit covers

A 30-minute call and a written opportunity map. No pitch deck.

01

Profile and bio health check

Handles, links, highlights and search keywords

02

Content performance by format

Which videos, carousels and posts actually work

03

Engagement rate against competitors

Where you lead, and where you're invisible

04

Posting rhythm and timing

How often you post versus what your audience wants

05

Paid social setup and tracking

Pixels, conversion events and wasted spend

06

Social search visibility

Do you show up when people search TikTok and Instagram?

Your accounts, your numbers
Useful even if you never hire us
Platforms we manage Instagram TikTok LinkedIn Facebook YouTube X Pinterest Reddit Threads Snapchat
65+

digital brands we run and promote ourselves

10+ yrs

in digital, affiliate and social marketing

69K+

marketers in the AffMaven community we built and grow

24/7

comment, mention and trend monitoring by AI agents

Why social has changed

Social is now a search engine and a shop

Posting three times a week and hoping is no longer a social media strategy. People now search TikTok and Instagram the way they search Google. They discover products in short-form video and buy them without leaving the app.

That means your content has to do three jobs. It has to be found, it has to be remembered, and it has to move people towards a purchase.

Most social media agencies still sell volume. A fixed number of branded graphics a month, a follower count in the report, and a separate vendor for ads. The result is busy feeds that don't sell.

Our social media marketing services are built the other way round. We start from what your customers search, watch and buy, then build the content, community and paid social plan that gets them there.

Get found

Social SEO: keywords in captions, on-screen text and profiles so you appear in TikTok, Instagram and YouTube search. See our Instagram SEO guide.

Get remembered

Platform-native short-form video, carousels and stories built on a few clear content pillars, posted consistently.

Get paid

Social commerce, TikTok Shop and paid social that turn attention into sales. Here's how to sell on TikTok Shop.

What's included

Our social media marketing services

Our social media management services cover organic content, paid social and community, run by one team. Most clients start with strategy, content and management, then add paid social and creators once the content engine is working.

01 · STRATEGY

Social media strategy

Audience research, competitor review, platform mix and content pillars, with KPIs tied to your business goals rather than follower counts.

  • Social media audit
  • Content pillars and tone of voice
  • 90-day social roadmap
02 · CREATIVE

Social media content creation

Short-form video, reels, carousels, graphics and copy made for each platform. Hooks written to stop the scroll, captions written to be found.

  • Monthly content calendar
  • Short-form video and reels
  • Carousels, stories and static posts
03 · MANAGEMENT

Social media management

Scheduling, publishing, profile optimisation and the day-to-day running of your channels, so your team gets its time back.

  • Scheduling and publishing
  • Profile and bio optimisation
  • Content approval workflow
04 · COMMUNITY

Community management

Replies to comments and DMs in your brand voice, moderation, and clear escalation for complaints or sales enquiries.

  • Comment and DM replies
  • Moderation and escalation
  • Social listening alerts
05 · PAID SOCIAL

Paid social advertising

Meta, TikTok, LinkedIn, Reddit and Snapchat ads built from the organic posts that already work. Run by the same team as our PPC services.

  • Campaign setup and tracking
  • Creative testing every week
  • Retargeting and lookalikes
06 · CREATORS

Influencer and UGC content

Creators who fit your brand, user-generated content for ads, and whitelisted creator posts. Delivered with our influencer marketing team.

  • Creator sourcing and vetting
  • UGC for organic and ads
  • Usage rights handled
07 · SOCIAL COMMERCE

TikTok and social commerce

TikTok Shop setup, product showcases, affiliate creators and shoppable posts on Instagram and Facebook for brands that sell online.

  • TikTok Shop setup
  • Creator affiliate programme
  • Shoppable content
08 · B2B

LinkedIn and B2B social

Founder-led content, company page growth and LinkedIn ads for B2B and SaaS brands that sell to decision makers.

  • Founder and leadership posts
  • Company page management
  • LinkedIn lead gen ads
09 · MEASUREMENT

Social SEO and analytics

Keyword-led captions and profiles, social listening and reporting that connects reach and engagement rate to clicks, leads and sales.

  • Social search optimisation
  • UTM and conversion tracking
  • Monthly ROI report
Who we work with

Social media management for brands that sell

As a social media management company, we do our best work where social is expected to drive sales, leads or bookings, not just awareness.

eCommerce and DTC brands

Short-form video, TikTok Shop, UGC and paid social that move product, built for Shopify and marketplace sellers.

B2B and SaaS companies

LinkedIn-first strategies that build founder authority, fill the pipeline and support long sales cycles.

Small and local businesses

Social media management for small businesses that need consistent posting, reviews and local reach without hiring in-house.

Events and media brands

Launch campaigns, countdowns, live coverage and partner promotion. We do this for global events as a media partner.

How we work

From audit to a content engine that runs

Transparent at every step, with deliverables you can hold us to. Most clients are live within four weeks.

Week 1

Social media audit

Your profiles, content, engagement rate, competitors, paid setup and tracking. You see what works and what wastes time.

  • Channel audit
  • Competitor review
Week 2

Strategy and pillars

Platform mix, content pillars, tone of voice, posting rhythm and KPIs you sign off on before we start.

  • 90-day roadmap
  • Agreed KPIs
Weeks 3 to 4

Produce and launch

First month of content made and approved, profiles optimised, tracking and UTMs in place, scheduling live.

  • Content calendar
  • Tracking set up
Every week

Publish, engage, amplify

Posts go out, comments get answered, winners get boosted with paid budget and losers get cut.

  • Community replies
  • Creative tests
Every month

Report and review

A plain-English report tied to reach, engagement, leads and sales, then a call to plan next month.

  • ROI reporting
  • Strategy call
Proof, not promises

We grow our own audiences before we touch yours

AFFiNCO started as a publishing business, and it still is. We build and run our own brands on social every day, including the AffMaven community of more than 69,000 marketers and channels on YouTube, LinkedIn, X, Telegram and Instagram.

We are also the official media partner for global events including AWSummit, AI Expo Europe and the Blockchain Life Forum, promoting their launches across our channels. Every format we recommend to you, we have tested on audiences our own revenue depends on.

Own brands on 5 platforms

Media partner for 3 event series

Client results shared on a call

“

Boosted our brand visibility and engagement, driving traffic and opening new business opportunities.

Ioana Oblu

AI Expo Europe

“

Professional, reliable, and deeply knowledgeable. Their team consistently goes the extra mile to support our goals.

AWSummit Team

AWSummit

The AFFiNCO engine

AI agents keep watch. People make the content.

Social never sleeps, but your team has to. Our agents watch your channels around the clock. People own the creative, the brand voice and every reply that matters.

What our AI agents handle

  • Comment, DM and brand mention monitoring
  • Trend, sound and hashtag alerts for your niche
  • Competitor post and ad tracking
  • Performance drop and spend anomaly alerts
  • First-draft hooks and captions for human review

What stays human

  • Strategy, content pillars and brand voice
  • Every post, video and caption we publish
  • Replies to complaints and sales enquiries
  • Creator relationships and briefs
  • Accountability for the results

Live performance dashboard

Organic and paid in one view

You own everything

Accounts, pages, ad accounts and content

Plain-English reports

Sales and leads first, likes last

Direct senior access

No account-manager relay

Why AFFiNCO

AFFiNCO vs a typical social media agency

Choosing a social media marketing company comes down to a few questions. Here's how we answer them.

What to ask

Typical social media agency

AFFiNCO

What do they post?

A fixed number of templated graphics

Platform-native video, carousels and stories built on tested formats

What gets reported?

Followers and likes

Reach, engagement rate, clicks, leads and sales

Organic and paid?

Separate teams, often separate vendors

One team, so ads are built from posts that already work

Who answers comments?

Office hours, if at all

AI monitoring 24/7, people reply in your brand voice

Is social search covered?

Rarely

Keyword-led captions and profiles in every plan

How long is the contract?

6 to 12 months, locked in

No long-term lock-in

What's the proof?

A portfolio of nice-looking posts

Audiences we built for our own brands

Social media management packages

Clear pricing. Written scope. No lock-in.

Social media management pricing depends on how many platforms you need, how much video we produce and whether paid social is included. Every package starts with a free audit, and ad spend is always billed separately.

Starter

For small businesses that need consistent, on-brand posting on two platforms.

From $199 / month

No long-term lock-in

  • Strategy and content pillars
  • 2 platforms managed
  • Monthly content calendar
  • Community management on weekdays
  • Monthly report

Scale

For eCommerce, SaaS and event brands that need volume, creators and commerce.

From $699 / month

Custom scope after your audit

  • Everything in Growth
  • 4 or more platforms
  • Higher video volume and UGC
  • Influencer and TikTok Shop programmes
  • Weekly calls with your lead strategist

Prices in USD. Want SEO too? See our SEO services.

Aliakbar Fakhri
Who you'll work with

Run by people who live on distribution

AFFiNCO is led by Aliakbar Fakhri, who has spent more than a decade in digital, affiliate and social marketing. Our own business depends on getting content seen, across more than 65 websites, newsletters and social channels.

So we don't guess what works on social. We test hooks, formats and posting rhythms on our own audiences first, then bring what works to clients. Ali stays hands-on with every client engagement.

  • Over a decade in digital and social marketing
  • 65+ digital brands owned and operated
  • Media partner at AWSummit, Blockchain Life and AI Expo
  • Team across India, Dubai and Georgia
From the AFFiNCO blog

Social media guides from our team

What we learn running our own channels, written up so you can use it too.

FAQ

Social media marketing questions, answered straight

Something else on your mind? Ask us directly on a free call.

A social media marketing agency plans, creates, publishes and manages content on your social channels, replies to your community and runs paid social ads. A good one ties all of that to business results. At AFFiNCO that means strategy, content creation, community management, paid social, creators and reporting, run by one team.

Across the industry, social media management ranges from a few hundred dollars a month for one platform to several thousand for multi-platform management with video production and paid ads. Ad spend is always extra. We give you a fixed monthly price and a written scope after your free audit, so you know exactly what you're paying for.

The ones your customers use to discover and buy, not all of them. eCommerce brands usually win on TikTok, Instagram and Pinterest. B2B and SaaS brands usually win on LinkedIn and YouTube. Local businesses usually need Facebook, Instagram and Google reviews. Your audit tells you where to focus.

Paid social can drive traffic and sales within days of launch. Organic growth usually takes two to three months of consistent posting before engagement and reach build up, and longer for strong community effects. We agree on KPIs for each stage before we start.

We create it: scripts, short-form video, carousels, graphics and captions. If you have product photos, team footage or a spokesperson, we use them, because real faces and real products usually outperform stock content. You approve everything before it goes live.

Yes. We reply to comments and DMs in your brand voice, moderate spam, and escalate complaints or sales enquiries to your team with clear rules agreed up front. AI agents flag new messages around the clock so nothing important waits until Monday.

Yes. We run ads on Meta, TikTok, LinkedIn, Reddit and Snapchat. Because the same team runs organic and paid, we put budget behind posts that have already proven themselves, which usually lowers the cost of each result.

We track reach and engagement rate, but we report on what they lead to: link clicks, leads, sales and cost per result. That means UTM links, conversion tracking on your site and, for eCommerce, revenue from social traffic and TikTok Shop.

It's a content mix guideline: out of every 10 posts, 5 share useful content from others, 3 are your own content that isn't a sales pitch, and 2 are personal posts that show the people behind the brand. We use it as a starting point, then adjust the mix based on what your audience actually engages with.

Yes. Our Starter package brings our social media management services to small businesses that need consistent posting and community management on two platforms, without hiring a full-time social media manager.

Yes. We set up and run TikTok Shop for brands, including product listings, shoppable video, creator affiliate programmes and TikTok ads. Our guide on how to sell on TikTok Shop covers the basics.

No. There is no long-term lock-in. Social takes a few months to build, and we'll be honest about timelines from the start, but you stay because it's working, not because a contract says you have to.

Find out what your social channels are missing

Book a free 30-minute social media audit call. Bring your accounts and your numbers. We'll show you the three biggest opportunities, whether or not you work with us.

No pitch deck. No juniors. No lock-in.