CRO AGENCY Audits, A/B tests, landing pages

More sales from
the traffic you have.

AFFiNCO is a conversion rate optimization agency that grew up on affiliate sites, where a page that doesn't convert earns nothing. We find where visitors drop off, fix what's broken and A/B test the changes that matter, so every visitor from SEO, ads and social is worth more. Decisions come from data, not opinions.

Get my free CRO audit See pricing

Free CRO audit
No long-term lock-in
Every test documented, wins and losses

affinco · cro audit

Free

What your free CRO audit covers

A 30-minute call and a written findings report. No pitch deck.

Funnel drop-off map

Where visitors leave, step by step

Tracking check

Are conversions counted correctly in GA4?

Above-the-fold review

Does the page say what you sell in five seconds?

Mobile and speed check

Load time, layout shifts and tap targets

Form and checkout friction

Extra fields, extra steps and surprise costs

Top three test ideas

Ranked by likely impact and effort

Your site, your numbers

Useful even if you never hire us

Tools we work with GA4 Tag Manager Microsoft Clarity Hotjar VWO Convert Optimizely Shopify WordPress

65+

websites we optimise for our own revenue

10+ yrs

in affiliate marketing, where conversion is everything

6.6%

median landing page conversion rate (Unbounce, 2024)

1.9s

load time, down from 6.2s, in our eCommerce case study

Why CRO matters more now

Most sites don't have a traffic problem. They have a conversion problem.

Doubling your conversion rate does the same job as doubling your traffic, without paying for a single extra click. And as clicks get more expensive and AI answers take a share of searches, every visitor you do get matters more.

Yet most websites are built on opinions: the founder's favourite layout, a designer's template, a competitor's homepage. Most visitors leave without doing anything, and nobody knows exactly why.

Our conversion rate optimization services replace guesswork with a simple loop. Measure where people drop off. Find out why. Change the page. Prove the change worked with an A/B test, then keep what wins.

It's the same loop we run on our own affiliate sites, where a few tenths of a percent in click-through rate is the difference between a page that pays and one that doesn't.

Measure

Clean GA4 tracking, funnel reports, heatmaps and session recordings that show where people get stuck.

Understand

Surveys, UX review and customer language that explain why they leave, not just where.

Test

A/B tests sized properly before launch, so winners are real and losers teach you something.

What's included

Our conversion rate optimization services

From a one-off CRO audit to a monthly testing programme. Most clients start with an audit and quick fixes, then move to regular A/B testing once tracking is solid.

01 · AUDIT

CRO and UX audit

A website conversion review of your funnel, analytics, UX, copy, speed and trust signals, with every issue ranked by impact.

Funnel and drop-off analysis
UX audit of key pages
Prioritised fix and test list

02 · RESEARCH

Analytics and user research

Heatmaps, session recordings, on-site surveys and customer interviews that show what visitors actually do and think.

Heatmaps and recordings
On-site and post-purchase surveys
Customer language mining

03 · TESTING

A/B testing programme

Hypotheses based on research, tests sized before launch, QA across devices and honest analysis when they end.

Test design and sample sizing
Variant build and QA
Results and learnings log

04 · LANDING PAGES

Landing page optimization

Pages built for paid traffic that match the ad, load fast and push one clear action. Pairs with our Google Ads management.

Message match with ads
New landing page designs
Variant testing

05 · ECOMMERCE

eCommerce and Shopify CRO

Product pages, cart, checkout and offers optimised to lift conversion rate and average order value together.

Product page optimisation
Cart and checkout fixes
Bundles and upsell tests

06 · LEAD GEN

Forms and lead generation

Shorter forms, multi-step flows, clearer offers and trust signals that bring more leads without lowering their quality.

Form field and step tests
Offer and CTA tests
Lead quality tracking

07 · COPY

Conversion copywriting

Headlines, value propositions, CTAs and objection handling written in your customers' own words, not marketing speak.

Value proposition rewrite
CTA and button copy
FAQ and objection sections

08 · SPEED

Page speed and Core Web Vitals

Faster pages on real phones, because slow pages lose visitors before they read a word. See our Core Web Vitals guide.

Load time and LCP fixes
Layout shift fixes
Image and script clean-up

09 · TRACKING

Conversion tracking and dashboards

GA4 events, Tag Manager and funnel dashboards set up so every test and change can be measured properly.

GA4 and GTM setup
Funnel and revenue events
CRO dashboard

Who we work with

CRO for sites with traffic that isn't converting

As a CRO agency, we do our best work where a site already gets steady traffic and every extra conversion has a clear value.

eCommerce and Shopify stores

eCommerce conversion rate optimization for product pages, cart and checkout, judged on revenue per visitor.

SaaS companies

Pricing pages, trial and demo sign-ups and onboarding, where small lifts compound into recurring revenue.

Lead generation and services

Landing page optimization and forms for paid traffic, with lead quality tracked so more leads also means better leads.

Publishers and affiliate sites

Comparison tables, CTAs and offer boxes that lift click-through to merchants. Our home turf.

How we work

From CRO audit to your first test in four weeks

Research first, quick fixes second, testing third. Most clients have their first A/B test live within four weeks.

Week 1

Audit and tracking

We audit the funnel and fix tracking, so we know your real conversion rate before changing anything.

CRO audit
Tracking fixed

Week 2

Research

Heatmaps, session recordings and surveys run on your key pages to find out why people leave.

Research findings
Customer language

Week 3

Prioritise and fix

Every idea scored on impact, confidence and effort. Obvious bugs and blockers fixed straight away.

Test roadmap
Quick fixes

Week 4

First tests live

Variants designed, built and checked on every device, then launched with a fixed sample size.

Tests live
QA checklist

Every month

Test, learn, ship

Winners go live, losers get written up, and the next tests are chosen from what we learned.

Results report
Strategy call

Proof, not promises

We optimise our own pages for a living

Affiliate sites only earn when a visitor clicks through and buys. Across more than 65 sites, our revenue depends on comparison tables, buttons, offer boxes and page speed doing their job, so conversion is the first thing we check on every page we publish.

For one eCommerce brand, the same approach cut load time and lifted click-through from Google while organic traffic grew 412% in 11 months.

1.9s

page load time, down from 6.2s

4.7%

click-through from Google, up from 1.4%

412%

organic traffic growth in 11 months

Read the full case study

RULE 01

Fix the leaks before you test

Broken tracking, slow pages and bugs come first. Testing on top of a broken funnel wastes months.

RULE 02

Answer the question above the fold

What it is, who it's for and what to do next, visible without scrolling on a phone.

RULE 03

Test big ideas, not button colours

Small tweaks rarely move results on normal traffic. We test changes big enough to matter.

RULE 04

Never call a test early

Sample size and run time are set before launch, so a lucky week doesn't become a false winner.

The AFFiNCO engine

AI speeds up research. People choose the tests.

Watching hundreds of session recordings by hand is slow. Our agents summarise the patterns. Strategists decide what they mean and what to change.

What our AI agents handle

Session recording and heatmap summaries
Survey and review analysis at scale
Funnel drop and error alerts
Running test monitoring
First-draft copy variants for review

What stays human

Hypotheses and test priorities
Page design and final copy
Calling winners and losers
Brand voice and trust decisions
Accountability for the results

Every test documented

Hypothesis, result and learning

You own the data

Tools and accounts in your name

Losing tests reported too

No cherry-picked wins

Direct senior access

No account-manager relay

Why AFFiNCO

AFFiNCO vs a typical CRO agency

Choosing a conversion rate optimization company comes down to a few questions. Here's how we answer them.

What to ask	Typical CRO agency	AFFiNCO
Where do they start?	Redesign mockups	Tracking, funnels and recordings
What do they test?	Button colours and small tweaks	Changes big enough to move revenue
How are winners called?	When the graph looks good	Sample size and run time set before launch
What if traffic is low?	Run tests anyway	Fix proven issues directly, test where data allows
What gets reported?	Conversion rate only	Revenue per visitor, order value and lead quality
Do they know your traffic?	Separate from your SEO and ads teams	Same team runs SEO, PPC and social
How long is the contract?	6 to 12 months, locked in	No long-term lock-in

CRO pricing

What CRO services cost, in the open

CRO pricing depends on your traffic, your platform and how many tests you run. Here's what a conversion rate optimization agency typically charges by business type, and how we price.

Typical monthly CRO costs by business type

Business type	Typical monthly cost
eCommerce	$2,000 to $5,000
Lead generation	$1,500 to $9,000
Content and media	$1,800 to $7,000
SaaS	$3,000 to $30,000
Enterprise	$8,000 to $31,000

Ranges from Tenet's 2026 CRO pricing guide. Testing tools such as VWO or Optimizely are usually billed separately.

Our CRO packages

CRO Audit

For teams that want to know exactly what's costing them conversions.

From $199 one-off

Delivered in about two weeks

Full CRO and UX audit
Analytics and tracking check
Heatmap and recording review
Prioritised fix and test list
Walkthrough call

Get a quote

Growth Testing

For sites with steady traffic, ready to test and improve every month.

From $299 / month

Plus testing tool costs, if needed

Everything in CRO Audit
Ongoing user research
A/B tests every month
Design and build of variants
Copy and landing page changes
Monthly results report and call

Start with a free audit

Full Funnel CRO

For eCommerce and SaaS brands optimising the whole journey.

From $799 / month

Custom scope after your audit

Everything in Growth Testing
Checkout or sign-up flow testing
Pages matched to each traffic source
Paid landing pages with our PPC team
Weekly calls with your lead strategist

Talk to us

Prices in USD. Need more traffic too? See our SEO services and PPC management.

Who you'll work with

Run by an affiliate marketer who lives on conversion rates

AFFiNCO is led by Aliakbar Fakhri, who has spent more than a decade in affiliate marketing, SEO and media buying. In affiliate work you don't get paid for traffic, only for visitors who click through and buy, so conversion has always been the number he watches first.

That's the habit we bring to client sites: measure first, fix what's broken, then test. Ali stays hands-on with every client engagement.

Over a decade in affiliate marketing and SEO
65+ digital brands owned and operated
Media partner at AWSummit, Blockchain Life and AI Expo
Team across India, Dubai and Georgia

Book a call with Ali More about Ali

From the AFFiNCO blog

Conversion and growth guides from our team

What we learn optimising our own sites, written up so you can use it too.

CASE STUDY

How We Grew Organic Traffic 412% for an eCommerce Brand

SPEED

Kadence WP Core Web Vitals Optimization Guide 2026

TOOLS

Deadline Funnel Review: Does It Really Boost Conversions?

ECOMMERCE

6 Best Shopify Spy Tools for Increased Conversions

DATA

50+ Email Marketing Statistics for 2026: ROI, Trends, Data

ActiveCampaign Review: Email Deliverability and CRM

FAQ

CRO questions, answered straight

Something else on your mind? Ask us directly on a free call.

Book a free call

A CRO agency, or conversion rate optimization agency, helps your website turn more of its existing visitors into customers, leads or sign-ups. That covers analytics and tracking, user research such as heatmaps and recordings, UX and copy improvements, landing page work and A/B testing to prove which changes actually work. At AFFiNCO the same team also runs SEO and paid ads, so we understand where your traffic comes from.

Tenet's 2026 CRO pricing guide puts most programmes between $1,500 and $31,000 a month: around $2,000 to $5,000 for eCommerce, $1,500 to $9,000 for lead generation and $3,000 to $30,000 for SaaS. Hourly CRO consultants charge roughly $50 to $300. We offer a one-off CRO audit and monthly testing plans, with a fixed price agreed after your free audit.

It depends on your industry, traffic and goal. Unbounce's 2024 benchmark, based on more than 41,000 landing pages, found a median landing page conversion rate of 6.6%, ranging from 3.8% for SaaS to 8.4% for financial services. Full eCommerce sites usually convert lower than single landing pages. The most useful benchmark is your own rate last quarter, and whether it's going up.

Quick fixes from the audit, such as broken forms, slow pages or confusing checkout steps, can lift results within weeks. Each A/B test usually needs two to four weeks to reach a reliable answer. A proper testing programme builds results over three to six months, as wins stack on top of each other.

As a rough guide, you need a few hundred conversions per version to spot a meaningful difference within a few weeks. Below that, tests take too long or give false winners. For lower-traffic sites we focus on research and fixing proven problems directly, and test only the pages that get enough visits.

UX design is about making a site easy and pleasant to use. CRO uses UX, copy, offers, speed and testing to raise a specific business number, such as sales or leads. A UX audit is often part of a CRO programme, but CRO always ends with measuring whether the change made money.

Not when it's done properly. Google's guidance allows website testing as long as you don't show search engines different content from users, use rel=canonical on variant URLs, use temporary 302 redirects where needed, and end tests once you have a result. We follow those rules on every test.

GA4 and Google Tag Manager for tracking, Microsoft Clarity or Hotjar for heatmaps and recordings, and VWO, Convert or Optimizely for A/B testing, depending on your traffic and budget. We work on Shopify, WordPress and most other platforms, and set tools up in your own accounts.

Rarely. Full redesigns change everything at once, so you can't tell what helped and what hurt, and they often set conversion back. We improve the pages that matter most, one tested change at a time. If a redesign is needed, we test the new design against the old one before switching.

Yes. eCommerce conversion rate optimization is a large part of our work: product pages, collection pages, cart, checkout, shipping messages, bundles and upsells. We judge results on revenue per visitor and average order value, not just conversion rate, so a test that sells more cheap items doesn't count as a win.

We agree the main metric before any work starts. For eCommerce that's usually revenue per visitor. For lead generation it's qualified leads, not just form fills. For SaaS it's trials or demos that turn into paying customers. Every test reports its effect on that number, along with conversion rate and any side effects.

No. There is no long-term lock-in. You can start with a one-off CRO audit and act on it yourself, or keep us on a monthly testing plan. You stay because the numbers keep improving, not because a contract says you have to.

Find out where your website is losing customers

Book a free 30-minute CRO audit call. Bring your site and your numbers. We'll show you the three biggest leaks in your funnel, whether or not you work with us.

Book my free CRO audit

Contact the team

No pitch deck. No juniors. No lock-in.

More sales from the traffic you have.