Semrush Pricing

Semrush pricing starting at $139.95 for Pro, $249.95 for Guru, and $499.95 for Business, many marketers wonder if Semrush cost fits their needs.

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Here’s the good news: Semrush subscription plans offer massive savings when you pay annually. You’ll get 17% off annual plans, dropping Pro to just $117.33 monthly and Guru to $208.33 monthly. 

New users can test all features with a 14-day free trial. Before you commit to any Semrush plan, understanding each subscription’s features and real cost helps you pick the right option for your marketing goals.

In just minutes, you’ll learn how to get maximum value from your Semrush cost while accessing premium SEO tools, keyword research, competitor analysis, and content marketing features without breaking your marketing budget.

💸 Semrush Pricing Plans at a Glance

SEMRush Pricing Plans

Let’s get straight to the numbers—because every marketer wants to know: “How much does Semrush cost, and what do I get for my money?”

Semrush PlanMonthly PriceAnnual Price (Per Month)Annual SavingsProjectsKeyword TrackingUsers
Pro Plan$139.95$117.33$271.4455001
Guru Plan$249.95$208.33$499.44151,5001
Business Plan$499.95$416.66$999.48405,0001

Annual plans slash your cost by 17% compared to monthly billing—no coupon code needed. Just toggle to annual on the checkout page to lock in the discount.

  • Price: $139.95/month or $117.33/month (annual, paid upfront)
  • Who’s it for:  Freelancers, solo marketers, and small teams just starting with SEO or managing a handful of projects.
  • What’s included: 5 projects, 500 keywords to track, 10,000 results per report, Site audit, competitor research, keyword tracking, backlink analysis, and basic reporting, Access to core SEO, PPC, and research tools.
  • Why choose Pro:  Perfect if you’re managing your own sites or a few client projects and don’t need advanced content marketing or historical data. The Pro plan gives you all the essentials without breaking the bank.

Pro Plan: For Freelancers, Bloggers, and Startups

  • Price: $249.95/month or $208.33/month (annual, paid upfront)
  • Who’s it for:  Agencies, content marketers, and SMBs scaling up their SEO and content marketing efforts.
  • What’s included: All Pro features, 15 projects, 500 keywords to track, 30,000 results per report, Content Marketing Toolkit, Historical data access, Multi-location and device tracking, Integration with Looker Studio (formerly Google Data Studio)
  • Why choose Guru:  If you’re running campaigns for multiple clients, need deeper data, or want to supercharge your content marketing, Guru is the sweet spot. The historical data alone is a massive upgrade for serious SEO work.

Guru Plan: For Growing Agencies and SMBs

Want a custom solution? Semrush also offers an Enterprise plan with bespoke pricing for organisations that need API access, advanced reporting, and tailored limits.

  • Price: $499.95/month or $416.66/month (annual, paid upfront)
  • Who’s it for:  Large agencies, enterprises, and brands managing dozens of projects, requiring advanced reporting, API access, and massive keyword tracking.
  • What’s included: All Guru features, 40 projects, 5,000 keywords to track, 50,000 results per report, API access, White-label and advanced reporting, Share of Voice analytics, PLA (Product Listing Ads) analytics, Free migration from third-party tools
  • Why choose Business: If you’re running big operations, need to automate reporting, or require API access for custom dashboards and integrations, Business is the only way to go. The extended limits and advanced analytics are built for scale.

Business Plan: For Enterprises and Large Agencies

🚀 How to Sign Up for a Semrush Subscription?

  1. Visit the official Semrush website and Sign up.
  2. Go to the Semrush pricing page to view all subscription plans.
  3. Select monthly or annual billing; choose annual for 17% off.
Semrush Subscription
  1. Pick your preferred Semrush plan: Pro, Guru, or Business.
SEMrush Plans
  1. Enter your payment details and confirm your subscription purchase.
Semrush Payment Details

💰 Semrush Annual Discount: How to Save 17% Instantly

Here’s a pro tip: Paying for Semrush annually slashes your monthly cost by 17%. That’s a hefty saving, especially if you’re in it for the long haul.

Get 17% OFF on Semrush [Limited-Time Deal]

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Unlock 17% off on Semrush and access powerful SEO tools like Keyword Magic, Site Audit, and Backlink Analytics.

Semrush Annual Pricing:

  • Pro: $117.33/month ($1,408/year, paid upfront)
  • Guru: $208.33/month ($2,499.96/year, paid upfront)
  • Business: $416.66/month ($4,999.92/year, paid upfront)

Compared to monthly billing, you’re pocketing up to $1,000+ per year on the Business plan alone.

How to get the discount

Just select “Annual” billing during checkout. The 17% discount is applied automatically—no code needed.

14-Day Free Trial: Test Semrush Like a Pro

Not ready to commit? Good news: you can grab an exclusive 14-day free trial—double the standard 7-day trial—by using our special link. This extended trial gives you full access to all the core features, so you can run site audits, keyword research, competitor analysis, and more without spending a penny.

How to get your 14-day free trial

  • Use our special coupon.
  • Sign up for a new account.
  • The 14-day trial is applied automatically—no code needed.

Pro tip: If you’re on the fence, this trial is your best chance to see how Semrush stacks up against other SEO tools like Ahrefs, Moz, or Ubersuggest.

Semrush Features: Where Your Money Goes

Semrush Features

No point in paying for bells and whistles you’ll never use. Here’s what makes Semrush stand out:

  • Keyword Magic Tool: Find thousands of keyword ideas in seconds.
  • Site Audit: Pinpoint technical SEO issues before Google does.
  • Backlink Analytics: See who’s linking to your site (and your competitors).
  • Position Tracking: Monitor rankings daily, with local and mobile options.
  • Content Marketing Toolkit: Plan, write, and optimise content that ranks.
  • Competitor Analysis: Spy on rivals’ strategies and spot gaps you can exploit.
  • Social Media Toolkit: Schedule posts, track engagement, and benchmark against competitors.

All plans get the basics, but Guru and Business unlock advanced content, historical data, and reporting feature.

🧾 Payment Options and Billing

Semrush accepts major credit cards and PayPal. Billing occurs monthly or annually based on the selected plan. Subscription auto-renews unless cancelled before billing date.

  • Refund Policy: Semrush doesn’t advertise standard money-back guarantee, making free trial period crucial for evaluation.
  • Upgrade/Downgrade: Plan changes take effect at next billing cycle. Downgrading may result in data loss, so backup important information first.
Tips to Maximize Savings on Semrush
  • Annual Billing Strategy: Always choose annual billing if cash flow permits. 17% savings compound over multiple years.
  • Plan Optimization: Start with Pro plan, then upgrade as needs grow. Downgrading is possible but upgrading preserves historical data.
  • Team Sharing: Business plan’s multi-user features can replace multiple individual subscriptions for agencies.
  • Free Tool Utilization: Semrush offers limited free tools alongside paid plans. Use these for preliminary research before committing to paid features.

⚖️ Semrush Pricing Compared to Competitors

Let’s be real: Semrush isn’t the cheapest SEO tool around. But when you factor in the breadth of features, data quality, and time saved, it’s a steal for serious marketers.

Here’s how Semrush stacks up against other popular SEO tools:

ToolMonthly PriceAnnual DiscountFree TrialKey Features
Semrush$139.95+17%14 daysAll-in-one SEO, PPC, content, social, reporting
Ahrefs$99+None7 days ($7)Backlink analysis, keyword research, site audit
Moz Pro$99+20%30 daysKeyword explorer, site audit, rank tracking
Ubersuggest$29+None7 daysKeyword research, site audit, basic backlink data

If you’re managing multiple projects, clients, or campaigns, Semrush’s all-in-one approach and generous limits make it a clear winner for agencies and growth-focused teams.

FAQs About Semrush Pricing

Is there a free Semrush plan?

Semrush offers a limited free version, but this is restricted to a handful of reports per day. To unlock all features, users must choose a paid Semrush plan or utilize the 14-day free trial.

Can a Semrush subscription be canceled and refunded?

Semrush provides a 7-day money-back guarantee on paid plans. If the subscription is canceled within 7 days, a full refund will be issued.

Are there any hidden fees or upsells with Semrush?

Semrush includes core features in each plan, but certain add-ons—such as .Trends, additional users, or the Agency Growth Kit—are billed separately.

Can a Semrush plan be upgraded or downgraded later?

Yes, Semrush allows users to switch plans at any time. The price is prorated based on the billing cycle.

Final Thoughts: Is Semrush Worth the Price in 2025?

If you’re serious about SEO, content marketing, or affiliate campaigns, Semrush pays for itself in time saved and results gained. 

  • Pro tip: Lock in annual pricing now to avoid future price hikes.
  • Agency hack: Use the trial to generate client reports and win new business before you pay.
  • Affiliate bonus: Promote Semrush and earn commissions—while using the tool to grow your own traffic.

Ready to claim your savings? Head to Semrush’s official site, toggle to annual billing, and watch your costs drop by 17%. Don’t forget to activate your 14-day free trial for a zero-risk test drive.

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