Reddit pulls 110.4 million daily active users and 416.4 million weekly visitors, generating a massive $500 million in quarterly revenue during Q2 2025.
The platform ranks as the seventh-most visited website globally, with users spending hours diving into over 100,000 active subreddits covering everything from tech to memes.
For brands, marketers, and content creators, tracking the latest Reddit Statistics is essential to tap into this high-intent audience that drives purchasing decisions and shapes online conversations.
We researched and collected the freshest Reddit Statistics covering user demographics, revenue trends, top subreddits, mobile dominance, and advertising opportunities.
These numbers reveal how the platform shapes search results, influences purchasing decisions, and drives authentic community interactions across the internet.
Top Reddit Statistics for 2025: An Overview
Reddit User Growth Statistics: A Growing Audience
Reddit's user base has demonstrated consistent and strong growth. The platform's ability to attract and retain a global audience is clear from its user metrics, which have nearly doubled in recent years.
Reddit Daily Active Users (DAU)
The number of daily active users is a key indicator of a platform's health and relevance. Reddit has shown remarkable growth in this area.
Here is a look at the yearly progression of Reddit's daily active users:
| Year | Average Daily Active Users (in millions) |
|---|---|
| 2022 | 57.3 |
| 2023 | 65.0 |
| 2024 | 93.2 |
| 2025 | 109.3 |
Reddit Weekly and Monthly User Statistics
Beyond daily figures, weekly and monthly user counts show the platform's broader reach and sustained engagement.
These figures confirm Reddit's status as a major global platform, with a reach that extends far beyond its core daily users.
Logged-In vs. Logged-Out Users
A unique aspect of Reddit is its large number of logged-out users. This group consumes content without an account, signifying Reddit's role as a public information resource.
In Q2 2025, out of 110.4 million DAUs, 61.1 million were logged-out users, while 49.3 million were logged-in.
| Date | Logged-In Users (millions) | Logged-Out Users (millions) |
|---|---|---|
| Q1 2024 | 39.6 | 43.1 |
| Q2 2024 | 42.0 | 49.2 |
| Q3 2024 | 44.1 | 53.1 |
| Q4 2024 | 46.1 | 55.6 |
| Q1 2025 | 48.7 | 59.4 |
| Q2 2025 | 49.3 | 61.1 |
The substantial number of logged-out visitors means content on Reddit often reaches an audience far beyond its registered user base. This is a key consideration for brand visibility and organic reach.
Reddit Demographics: Who Uses Reddit?
Understanding Reddit demographics is essential for anyone looking to connect with its audience. The user base is primarily young, male, and located in the United States, but it also shows signs of increasing diversity.
Reddit Users by Age
Reddit's audience is heavily skewed towards younger generations, making it a key platform for reaching Gen Z and millennials.
Here is a full breakdown of Reddit's global users by age:
| Age Group | Percentage of Reddit Users |
|---|---|
| 18–24 years | 29.59% |
| 25–34 years | 31.08% |
| 35–44 years | 16.37% |
| 45–54 years | 11.03% |
| 55–64 years | 7.23% |
| 65+ years | 4.70% |
The youth-dominated demographic shapes the platform's culture, driving conversations around technology, gaming, entertainment, and social issues.
Reddit Users by Gender
A notable gender imbalance exists on the platform, which influences the content and tone of discussions.
The growing number of female users suggests a gradual shift towards a more balanced community, but the male-centric skew remains a defining characteristic.
Reddit Users by Country
Reddit's audience is heavily concentrated in English-speaking countries, with the United States leading by a large margin.
Top five countries by Reddit traffic share:
| Country | Traffic Share |
|---|---|
| United States | 49.86% |
| United Kingdom | 7.47% |
| Canada | 6.10% |
| India | 4.28% |
| Australia | 3.00% |
This U.S.-centric user base means that American news, culture, and trends often dominate platform-wide conversations.
Reddit for Business: Revenue and Marketing
Once considered a difficult platform for advertisers, Reddit has grown into a significant marketing channel with a strong return on investment for brands that understand its culture.
Reddit's Financial Growth
Reddit's financial performance has been impressive, especially following its IPO.
| Year | Reddit's Annual Revenue (in millions) |
|---|---|
| 2022 | $666.7 |
| 2023 | $804.0 |
| 2024 | $1,300.0 |
| 2025 (Projected) | $1,800.0 |
Advertising is the primary driver of this revenue, accounting for 92.31% of the total in the first half of 2025.
Most Popular and Fastest-Growing Subreddits of 2025
While there are over 100,000 active subreddits, a few communities dominate the platform in terms of size and activity.
The largest subreddit is the official r/announcements, with over 303 million members, as it is a default subscription.
| Rank | Subreddit | Members (in millions) | Primary Topic |
|---|---|---|---|
| 1 | r/funny | 67 | Humor |
| 2 | r/AskReddit | 57.1 | Q&A |
| 3 | r/gaming | 47.1 | Gaming |
| 4 | r/worldnews | 46.9 | World News |
| 5 | r/todayilearned | 41.1 | Interesting Facts |
| 6 | r/Music | 38.3 | Music |
| 7 | r/aww | 37.6 | Cute Animals |
| 8 | r/movies | 37.0 | Film |
| 9 | r/memes | 35.5 | Memes |
| 10 | r/Showerthoughts | 34 | Epiphanies |
In addition to these giants, some subreddits have shown exceptional growth in 2025.
The mix of massive, established communities and fast-growing newcomers illustrates the platform's ability to cater to both broad interests and emerging trends. This ensures that the content on Reddit remains fresh and relevant.
Reddit Premium and Monetization Trends
Reddit Premium, the platform's subscription service, represents a growing and important revenue stream outside of advertising. It offers users an enhanced experience while providing a direct way to support the platform and its creators.
The growth of Reddit Premium shows a willingness among users to pay for a better experience and to support the communities they value. This trend opens up new avenues for monetization and creator compensation on the platform.
Reddit's Mobile Dominance in 2025
Mobile devices are the primary way users access Reddit, a trend that has solidified in 2025. This shift has significant implications for how content is consumed and how marketers should approach the platform, prioritizing mobile-friendly formats.
In 2025, mobile visits to Reddit accounted for 5.9 billion per month, dwarfing the 1.67 billion visits from desktop users.
The official Reddit mobile app was downloaded 26.5 million times in the first seven months of 2024, indicating continued growth in mobile-first users.
The dominance of mobile usage underscores the importance of creating content that is easily digestible on smaller screens. This includes using clear formatting, concise text, and visually appealing media.
Reddit's Traffic Sources and User Journey
Understanding how users arrive on Reddit is crucial for SEO and content strategy. The platform is a major destination for organic search traffic, confirming its role as a primary source of information and answers for a wide range of queries.
The heavy reliance on organic search traffic demonstrates Reddit's high authority in search engine results pages (SERPs). For businesses and creators, this means that well-optimized content on Reddit has a strong potential to be seen by a large audience seeking information.
Understanding Reddit User Behavior and Satisfaction
User satisfaction and on-platform behavior provide insights into how people interact with Reddit's content. While a core group of users is highly active, many others engage with the platform in more specific ways, focusing on particular types of content.
The following table breaks down how users in the U.S. spend their time within the Reddit app.
| Activity within Reddit App | Share of Time Spent |
|---|---|
| Viewing Post Detail Pages | 52% |
| Browsing the Main Feed | 26% |
| Video Feed, Profile, & Search | 15% |
| Browsing Subreddits | 7% |
This data shows that while daily “check-in” behavior might be lower than on other social apps, users who do visit are spending considerable time on the platform. They are particularly drawn to the detailed discussions found within the comments of individual posts.
Primary Reasons for Using Reddit
Understanding why users visit Reddit helps clarify their intent. The platform serves multiple functions, from entertainment to education.
The top reason for using Reddit is entertainment, cited by 72% of users. News consumption is also a major driver of traffic.
| Reason for Use | Percentage of Respondents |
|---|---|
| Entertainment | 72% |
| News | 43% |
| Following Brands/Companies | 17% |
| Professional Networking | 8% |
| Keeping in Touch with Friends/Family | 5% |
The focus on entertainment and information gathering makes Reddit a place where users are open to learning. This creates opportunities for brands to provide value through informative or amusing content.
Reddit Advertising and Marketing Statistics
The Reddit advertising ecosystem offers unique opportunities to connect with engaged and specific audiences.
Brands that engage authentically see significant benefits:
These statistics show that with the right approach, Reddit can be a highly effective marketing channel for building brand trust and driving purchasing decisions.
Reddit's Impact on Search and AI (AEO)
In 2025, Reddit's influence extends far beyond its own domain, playing a crucial role in shaping search engine results and training artificial intelligence models. This makes the platform a key battleground for Answer Engine Optimization (AEO) and brand reputation.
- Reddit has a data-licensing deal with Google, reportedly worth $60 million annually, allowing Google to use Reddit's content to train its AI models and enhance search results.
- Because of this, Reddit discussions frequently appear in Google's “Discussions and forums” search feature, often on the first page for product-related queries.
- Reddit is the most-cited domain in answers from AI models like ChatGPT, cementing its status as a primary source of human conversational data.
- Many users now append “Reddit” to their Google searches to find authentic reviews and firsthand experiences, bypassing traditional marketing content.
This integration with search and AI means that conversations happening on Reddit have a direct impact on how a brand is perceived across the internet.
Wrapping Up Reddit’s Latest Stats
Reddit continues cementing its position as a marketing powerhouse with over 100,000 active communities and 6.8 million Premium subscribers fueling growth beyond ads.
With 68.20% of traffic coming from organic search and AI models citing Reddit more than any other platform, ignoring it means missing out on visibility where real purchase decisions happen.
Now that you've seen these Reddit Statistics, which subreddits will become part of your 2025 marketing strategy?
Ali
Ali is a digital marketing expert with 7+ years of experience in SEO-optimized blogging. Skilled in reviewing SaaS tools, social media marketing, and email campaigns, we craft content that ranks well and engages audiences. Known for providing genuine information, Ali is a reliable source for businesses seeking to boost their online presence effectively.
