TIKTOK SHOP AGENCY Shop, creators, GMV Max

TikTok Shop agency for profit,
not just GMV.

AFFiNCO is a TikTok Shop agency for brands that want sales they can keep, not just big GMV screenshots. We set up and run your shop, build a creator affiliate programme that you own, produce shoppable video, and scale winners with GMV Max. Every report shows profit after commissions, fees, samples and ads.

  • Free TikTok Shop audit
  • No long-term lock-in
  • Your shop, your creators, your data
affinco · tiktok shop audit
Free

What your free TikTok Shop audit covers

A 30-minute call and a written findings report. No pitch deck.

01

Product fit

Which of your products can sell on TikTok, and at what price

02

Competitor shops

Who sells in your category, their creators and their GMV

03

Listing and catalog check

Titles, images, video and pricing against top sellers

04

Creator opportunities

Creators already posting in your niche, and what they earn

05

Shop health

Performance score, policy risks and fulfilment speed

06

Margin model

Profit per order after commission, fees, samples and ads

Your shop, your numbers
Useful even if you never hire us
Tools and channels TikTok Shop Seller Center Affiliate Center GMV Max Spark Ads TikTok LIVE Helium 10 PiPiADS
500K

views on one of our product videos in 72 hours

$5,102

in Amazon commissions from our own 30-day TikTok test

3+ yrs

as a Helium 10 partner, including its TikTok Shop tools

65+

digital brands we run and grow ourselves

Why TikTok Shop is different

On TikTok Shop, creators are the shelf

People don't search TikTok Shop the way they search Amazon. They buy what creators show them. A product with no creator videos barely exists. A product with a hundred creators posting can sell out overnight.

That changes how you grow. Ads alone won't carry a shop, and a single viral video won't last. The brands that win build a steady stream of creator content, feed the best of it into GMV Max, and keep their shop healthy enough that TikTok keeps showing it.

It also means GMV can lie. Commission, platform fees, free samples and ad spend can eat a headline number fast. Our TikTok Shop management is built around profit per order, so you know which growth is worth having.

New to selling here? Start with our guide on how to sell on TikTok Shop.

Creators sell

An affiliate programme that recruits, samples and rewards the creators who actually move product.

Ads scale

GMV Max and Spark Ads put budget behind the videos and products that are already selling.

Health protects

Fast shipping, clean listings and no policy strikes, so TikTok keeps recommending your shop.

What's included

Our TikTok Shop management services

New shop or stalled shop. Most clients start with setup or an audit, then add creators, content and ads once the catalog and margins are right.

01 · SETUP

Shop setup and Seller Center

Seller Center account, catalog, shipping, returns and policies set up properly from day one, so you avoid early strikes.

  • Seller Center setup
  • Logistics and returns
  • Policy and category checks
02 · LISTINGS

Product listings and catalog

Titles, images, product videos, bundles and pricing built to convert TikTok shoppers, not copied from your website.

  • Listing optimisation
  • Bundles and price testing
  • Amazon listing conversion
03 · AFFILIATES

Creator affiliate programme

Open and targeted collaborations, sample strategy and commission tiers that reward the creators who sell. Run with our influencer marketing team.

  • Creator recruitment and vetting
  • Sample tracking
  • Commission tiers and bonuses
04 · CONTENT

Shoppable video production

Short-form product videos and UGC with hooks written to stop the scroll and show the product working in the first seconds.

  • Hooks and scripts
  • UGC and brand videos
  • Weekly creative testing
05 · ADS

GMV Max and TikTok ads

GMV Max campaigns, Spark Ads on creator videos and LIVE ads, with budgets set from your real margins.

  • GMV Max setup and scaling
  • Spark Ads on top creator posts
  • ROAS targets by product
06 · LIVE

TikTok LIVE shopping

Run-of-show, host scripts, live-only offers and creator LIVE partnerships for brands ready to sell in real time.

  • LIVE plans and scripts
  • Live-only deals
  • Creator LIVE bookings
07 · PROMOS

Promotions and campaign events

Flash deals, vouchers and TikTok Shop campaign events planned around stock, margins and creator content.

  • Promo calendar
  • Campaign event entries
  • Margin checks on every deal
08 · OPERATIONS

Shop health and operations

Shop performance score, policy violations, shipping speed and customer messages watched daily and fixed fast.

  • Performance score monitoring
  • Violation appeals
  • Customer service support
09 · DATA

Product research and reporting

Trending products and creators found with Helium 10 and ad spy tools, and profit reported per product, creator and video.

  • Product and trend research
  • Competitor shop tracking
  • Profit-first reports
Who we work with

TikTok Shop for brands with products people want to see

As a TikTok marketing agency, we do our best work with products that look good on camera and solve a problem in seconds.

Beauty and personal care

Before-and-after demos, routines and creator reviews: the formats TikTok shoppers trust most. See the TikTok beauty takeover.

Home, gadgets and lifestyle

Products that make a satisfying 15-second video and sell on impulse.

Amazon sellers adding TikTok

Listings converted, creators recruited and stock planned across both channels. Pairs with our Amazon seller services.

DTC brands on Shopify

A second sales channel that also feeds brand searches and sales on your own store.

How we work

From shop audit to steady sales

Catalog first, creators second, ads third. Most clients have their shop live or fixed, and their first creators posting, within four weeks.

Week 1

Audit and margins

Products, pricing, competitors and shop health reviewed, and profit per order modelled before anything launches.

  • Shop audit
  • Margin model
Week 2

Shop and listings

Seller Center set up or cleaned up, hero products chosen, and listings rebuilt for TikTok shoppers.

  • Listings live
  • Bundles set
Week 3

Creators and samples

Creators recruited, samples sent, commission tiers set and the first brand videos produced.

  • Creator list
  • Samples out
Week 4

Ads on winners

GMV Max and Spark Ads launched on the products and videos that are already getting sales.

  • GMV Max live
  • Spark Ads
Every month

Scale and report

More creators on what sells, promos and LIVEs planned, and profit reported per product and creator.

  • Profit report
  • Strategy call
Proof, not promises

We test TikTok selling with our own money

In one 30-day test, we used Helium 10's TikTok Product Finder to pick products that were already selling, filmed simple honest reviews and sent buyers to Amazon. One video passed 500,000 views in 72 hours, and the month ended with $5,102 in commissions.

We've also written the playbooks sellers use: setting up a shop, vetting creators, reading TikTok's Creative Center and spying on winning ads. That's the experience we bring to your shop, along with a three-year partnership with Helium 10.

500K

views on one video in 72 hours

$5,102

Amazon commissions in 30 days

4

weeks from audit to creators posting

RULE 01

Creators first, ads second

Creator videos find out what sells. Ads scale it. Reverse the order and you pay to learn.

RULE 02

Samples are an investment

Send product to creators who fit, track who posts, and double down on who sells.

RULE 03

Watch shop health daily

A few late shipments or policy strikes can quietly throttle your whole shop.

RULE 04

Profit, not GMV

Commission, fees, samples and ads all come out first. We report what you keep.

The AFFiNCO engine

AI spots the trends. People build the shop.

TikTok moves fast. Our agents scan products, creators and trends every day. Specialists decide what to sell, who to work with and what to film.

What our AI agents handle

  • Creator discovery and matching
  • Competitor product and video tracking
  • Trend and sound alerts in your niche
  • Shop health and violation alerts
  • GMV, ROAS and margin anomaly alerts

What stays human

  • Product selection and pricing
  • Creator relationships and deals
  • Scripts, hooks and creative direction
  • LIVE plans and promotions
  • Accountability for the results

You own the creators

Every contact and deal handed over

Profit-first reports

After commission, fees, samples and ads

Your shop, your data

Seller Center stays in your name

Direct senior access

No account-manager relay

Why AFFiNCO

AFFiNCO vs a typical TikTok Shop agency

Choosing a TikTok agency comes down to a few questions. Here's how we answer them.

What to ask

Typical TikTok Shop agency

AFFiNCO

Who owns the creators?

The agency's roster, which leaves with them

You: every creator contact and deal is yours

What gets reported?

GMV

Profit after commission, fees, samples and ads

Who works on your shop?

One strategist and a VA across many accounts

A senior strategist on your account

How are ads run?

Separately, or not at all

GMV Max and Spark Ads built on creator content

Other channels?

TikTok only

TikTok Shop, Amazon and your store planned together

How long is the contract?

6 to 12 months, locked in

No long-term lock-in

TikTok Shop agency pricing

TikTok Shop agency costs, in the open

TikTok Shop agencies usually mix a retainer with a share of ad spend or GMV. Here's what the market charges in 2026, and how we price.

How TikTok Shop agencies typically charge

Pricing model

Typical cost

Usually for

Retainer plus ad fee

$6,000 to $15,000 a month, plus 10% of ad spend

Brands under $2M a year in TikTok Shop GMV

Retainer plus performance fee

$15,000 to $30,000 a month, plus 5% to 10% of extra GMV

Brands doing $2M to $20M a year

Commission only

15% to 25% of GMV, no base fee

Shops already doing $500K+ a month

Ranges from MarketerHire's 2026 TikTok Shop agency cost guide. Ad spend and creator commissions, typically 5% to 20%, are paid on top.

Our TikTok Shop packages

Shop Launch

For brands opening a TikTok Shop or fixing one that never took off.

From $199 one-off

Delivered in about four weeks

  • Shop audit and margin model
  • Seller Center setup
  • Listings for hero products
  • First creator outreach and samples
  • 90-day growth plan

Scale

For brands running TikTok Shop alongside Amazon and their own store.

From $799 / month

Custom scope after your audit

  • Everything in Growth
  • Higher creator and video volume
  • TikTok LIVE shopping
  • Cross-channel stock and promo planning
  • Weekly calls with your lead strategist

Prices in USD. Want creators beyond TikTok too? See our influencer marketing services.

Aliakbar Fakhri
Who you'll work with

Run by an operator who tests TikTok first

AFFiNCO is led by Aliakbar Fakhri, who has spent more than a decade in affiliate marketing, media buying and eCommerce. He tests TikTok products and content with his own money, and has worked with the seller tools behind TikTok Shop for years.

That's why we judge every shop on profit, not views. Ali stays hands-on with every client engagement.

  • Over a decade in affiliate and eCommerce marketing
  • Helium 10 affiliate partner for 3+ years
  • 65+ digital brands owned and operated
  • Team across India, Dubai and Georgia
From the AFFiNCO blog

TikTok Shop guides from our team

What we learn selling and testing on TikTok, written up so you can use it too.

FAQ

TikTok Shop questions, answered straight

Something else on your mind? Ask us directly on a free call.

A TikTok Shop agency sets up and runs your shop: Seller Center, product listings, the creator affiliate programme, shoppable video, GMV Max and Spark Ads, promotions, LIVE selling and shop health. A good one reports on profit, not just GMV. At AFFiNCO we also plan TikTok Shop alongside Amazon and your own store.

MarketerHire's 2026 guide puts most TikTok Shop agency retainers between $6,000 and $40,000 a month, often plus 10% of ad spend or a share of extra GMV. Commission-only deals of 15% to 25% of GMV usually need $500K+ in monthly sales. Ad spend and creator commissions are paid on top. We quote a fixed price after your free audit.

It's how creators earn commission for selling your products. You set commission rates in TikTok's Affiliate Center, either open to all creators or as targeted collaborations with specific creators, and they tag your products in their videos and LIVEs. Most growing shops get the majority of their sales through creators rather than their own account.

GMV Max is TikTok's automated campaign type for TikTok Shop ads. It uses your product catalog, your own videos and authorised creator videos to find buyers, optimising towards sales value against your target return. It works best when it has plenty of strong creator content to choose from, which is why we build creators before scaling ads.

A shop can be set up within a couple of weeks, and the first creator videos usually go live soon after samples arrive. Steady sales typically take two to three months, as you learn which products, creators and hooks work. A single viral video can speed that up, but it isn't a plan.

It depends on your margins and category. Most brands offer between 5% and 20%, with higher targeted rates for proven creators and bonuses for top sellers. We model profit per order first, so the commission you offer leaves room for fees, samples and ads.

Yes. We bring your current creators into the affiliate programme, then add new ones who fit your products and audience. Every creator contact and deal belongs to your brand, so the relationships stay with you if we ever part ways.

Yes. We review the violation, fix the cause, whether that's a listing, a claim or shipping speed, and prepare an appeal through Seller Center. We can't guarantee the outcome, but clean listings and fast fulfilment are the best protection against future strikes.

TikTok runs partner programmes for shop agencies, affiliate agencies and creator agencies, and listed partners appear in TikTok's Partner Directory. They can offer direct platform contacts, which helps at higher volumes. Ask any agency which programmes it's in. We'll tell you plainly where we stand, and when a specialist official partner would suit you better.

Yes. As a TikTok ads agency we also run in-feed ads and Spark Ads that send buyers to your own website, with the TikTok Pixel and Events API set up so sales are tracked properly. That work sits with our social media marketing team. New advertisers can often claim ad credits too: see our TikTok for Business coupon guide.

Often, yes. TikTok creates demand and Amazon captures a lot of the searches it causes, so running both can lift total sales. The key is keeping prices, stock and promotions consistent across channels, which we plan together with our Amazon team.

No. There is no long-term lock-in. You can start with a one-off Shop Launch and run it yourself, or keep us on a monthly plan. You stay because your profit keeps growing, not because a contract says you have to.

Find out what TikTok Shop could make you

Book a free 30-minute TikTok Shop audit call. Bring your products and margins. We'll show you which products can sell, which creators to start with and what profit per order looks like, whether or not you work with us.

No pitch deck. No juniors. No lock-in.