Facebook ads agency run by
media buyers.
AFFiNCO is a Facebook ads agency and Meta ads management team run by people who buy traffic with their own money. We build and run your Facebook and Instagram ads around three things: fresh creative, tracking you can trust and budgets set from your real margins. You get reports on profit, not cheap clicks.
- Free Meta ads account audit
- No long-term lock-in
- Your ad account, your data
What your free Meta ads audit covers
A 30-minute call and a written findings report. No pitch deck.
Tracking check
Pixel, Conversions API and event match quality
Account structure
Campaigns, budgets and learning phase problems
Creative review
Which ads, hooks and formats carry your spend
Advantage+ settings
Where Meta's automation helps, and where it wastes
Wasted spend
Placements, frequency and campaigns fighting each other
Profit view
Your real CPA and ROAS against your margins
of media buying behind the team that runs your account
digital brands we run and grow ourselves
marketers in the AffMaven community we built and grow
from free audit to new campaigns live, for most clients
On Meta, your creative is the targeting
Meta's ad system now finds buyers on its own. What it can't do is make ads worth showing them. Broad audiences and Advantage+ campaigns do most of the targeting work that media buyers used to do by hand.
Meta's newer delivery system, Andromeda, matches ads to people largely through the creative itself. It also groups near-identical ads together, so ten small tweaks of one video act like one ad. The old playbook of stacking interests and changing button colours no longer moves results.
What works now is simpler and harder: a steady flow of genuinely different creative concepts, clean conversion data sent through the Conversions API, and account structures simple enough for Meta to learn from.
It also means a cheap CPA in Ads Manager can still lose money. We judge every campaign on profit after ad spend, product cost and refunds. For the bigger picture, see our media buying statistics.
Creative finds buyers
New concepts every month, with different hooks, angles and formats, not tiny tweaks.
Data teaches Meta
Pixel and Conversions API set up properly, so Meta learns from real sales and leads.
Structure lets it learn
Fewer, stronger campaigns with enough budget to get out of the learning phase.
Our Facebook ads management services
Everything a Meta ad account needs, run by one team. Most clients start with an audit and tracking fixes, then move to monthly management with new creative every month.
Account audit and strategy
A full review of your account, tracking, creative and margins, then a plan with clear targets for every campaign.
- Account audit
- Target CPA and ROAS by product
- 90-day test plan
Pixel and Conversions API
Pixel, Conversions API and event deduplication set up on Shopify, WooCommerce or your own site, so every sale is counted once.
- Conversions API setup
- Event match quality fixes
- UTM and analytics checks
Campaign build and management
Advantage+ sales campaigns, manual campaigns where they still win, and budgets managed every day by a senior media buyer.
- Advantage+ campaigns
- Budget and bid strategy
- Daily optimisation
Ad creative and UGC
Static, video and UGC ads built around fresh concepts, with hooks that work in the first three seconds. Creators come through our influencer team.
- Concepts and scripts
- UGC and partnership ads
- Sizes for every placement
Creative testing system
A set way to test new concepts, find winners quickly and retire tired ads before rising frequency drags costs up.
- Monthly concept tests
- Fatigue and frequency alerts
- Winners moved into scale
Retargeting and catalog ads
Advantage+ catalog ads, cart and viewer retargeting, and product feeds cleaned up so the right products show.
- Catalog ads
- Cart and viewer retargeting
- Product feed fixes
Lead generation campaigns
Instant forms, click-to-message ads on WhatsApp and Messenger, and landing page leads, with lead quality tracked back to sales.
- Forms with qualifying questions
- Click-to-WhatsApp ads
- CRM lead quality feedback
Landing pages and offers
Offers and landing pages matched to each ad angle, then tested with our CRO team.
- Landing page briefs
- Offer testing
- Speed and mobile checks
Profit-first reporting
Spend, CPA, ROAS and blended MER reported against your margins, with plain-English notes on what changed and why.
- Live dashboard
- Monthly report and call
- Blended MER tracking
Meta ads for brands that measure what they earn
As a Meta advertising agency, we do our best work with businesses that know their margins and want ads judged on profit.
eCommerce and DTC brands
Catalog ads, UGC and Advantage+ sales campaigns for Shopify and WooCommerce stores, judged on profit per order.
Lead generation businesses
Services, B2B and local businesses that need qualified leads, not just cheap form fills.
SaaS and apps
Trial, sign-up and app install campaigns tied to the users who actually stay and pay.
Brands on several channels
Meta planned alongside Google Ads and TikTok Shop, so channels don't fight over credit.
From account audit to profitable scale
Tracking first, creative second, scale third. Most clients go live within four weeks.
Audit and tracking
Account, pixel, Conversions API and margins reviewed. Tracking gets fixed before anything else changes.
- Audit report
- CAPI live
Targets and structure
Target CPA and ROAS set by product, and the account rebuilt into fewer, stronger campaigns.
- Targets set
- New structure
Creative sprint
The first batch of new concepts scripted, shot or sourced from creators, and edited for each placement.
- Concepts
- Ads ready
Launch and learn
New campaigns go live with budgets set to get through the learning phase quickly.
- Campaigns live
- Daily checks
Test, scale, report
New concepts tested, winners scaled in steps, tired ads retired and profit reported.
- Profit report
- Strategy call
We buy Meta traffic with our own money
AFFiNCO started as a performance marketing business, and it still is. We've spent years buying traffic for our own websites, offers and launches on Meta, Google, TikTok, Reddit and other networks. When a campaign loses money there, it's our money.
We also run AffMaven, a community of more than 69,000 marketers, and cover media buying as a media partner at AWSummit and AI Expo Europe. So we hear what's working for other media buyers every week, not only in our own accounts.
Our own budget on the line
69K+ marketer community
Client results shared on a call
Fix tracking before scaling
Meta optimises towards the events you send it. Bad data means it finds the wrong people, faster.
New concepts, not new colours
Different hooks, angles and formats earn new reach. Small tweaks of one ad don't.
Watch frequency, not just CPA
When the same people see an ad too often, costs creep up before results drop.
Scale in steps
Budgets rise in measured steps, so campaigns don't fall back into the learning phase.
AI flags the problems. Media buyers fix them.
Meta's automation does a lot on its own. Our agents check its work around the clock. Senior media buyers decide what changes.
What our AI agents handle
- Spend pacing and CPA spike alerts
- Creative fatigue and frequency alerts
- Competitor tracking in the Meta Ad Library
- Ad rejection and account quality alerts
- First-draft hooks and copy for review
What stays human
- Strategy, targets and budgets
- Creative concepts and briefs
- Every ad we launch
- Scaling and cutting decisions
- Accountability for the results
You own the ad account
Business portfolio and billing in your name
Profit-first reports
CPA and ROAS against your margins
Your creative is yours
Every ad file handed over
Direct senior access
No account-manager relay
AFFiNCO vs a typical Facebook ads agency
Choosing a Facebook advertising agency? Ask these six questions.
|
What to ask |
Typical Facebook ads agency |
AFFiNCO |
|
Who runs your account? |
A junior account manager with dozens of clients |
Senior media buyers who spend their own budget too |
|
How is creative handled? |
“Send us your assets” |
New concepts made and tested every month |
|
What gets reported? |
Reach, clicks and Meta's own ROAS |
Profit after ad spend, product cost and refunds |
|
How is tracking set up? |
Pixel only |
Pixel plus Conversions API, checked every month |
|
Whose ad account is it? |
Sometimes the agency's |
Yours: your business portfolio, billing and data |
|
How long is the contract? |
6 to 12 months, locked in |
No long-term lock-in |
Meta ads management costs, in the open
Most Facebook ads agencies charge a share of ad spend or a flat monthly fee. Here's what the market charges in 2026, and how we price.
How Facebook ads agencies typically charge
|
Pricing model |
Typical cost |
Usually for |
|
Share of ad spend |
10% to 20% of monthly ad spend |
Budgets above $5,000 a month |
|
Flat monthly retainer |
About $5,100 a month on average |
Brands that want a fixed, predictable fee |
|
Hourly |
$100 to $149 an hour for North American agencies, $15 to $40 for freelancers |
Audits, setups and small one-off jobs |
Figures from Superscale's July 2026 Meta ads cost guide, which draws on WebFX, Clutch and Upwork data. The retainer figure is Clutch's average across social media marketing projects. Ad spend is paid on top.
Our Meta ads packages
Audit and Setup
For brands starting on Meta, or fixing an account that stopped working.
Delivered in about four weeks
- Account and tracking audit
- Pixel and Conversions API setup
- Account restructure
- First creative concepts
- 90-day plan
Growth
For brands ready to grow with Meta ads every month.
Ad spend paid to Meta from your account
- Daily campaign management
- New creative concepts monthly
- Creative testing system
- Retargeting and catalog ads
- Live dashboard
- Monthly profit report and call
Scale
For brands spending heavily on Meta alongside other channels.
Custom scope after your audit
- Everything in Growth
- Higher creative volume with UGC
- Landing page tests with our CRO team
- Meta planned with Google and TikTok
- Weekly calls with your lead media buyer
Prices in USD. Running search ads too? See our Google Ads and PPC management.
Run by a media buyer, not a sales team
AFFiNCO is led by Aliakbar Fakhri, who has spent more than a decade in media buying, affiliate marketing and eCommerce. He learned paid social the expensive way, with his own budget on the line, testing offers, creatives and funnels on Meta and other networks.
That's why we judge every Meta campaign on what it earns, not what it reaches. Ali stays hands-on with every client engagement.
- Over a decade in media buying and affiliate marketing
- 65+ digital brands owned and operated
- Built the 69K+ AffMaven marketer community
- Media partner at AWSummit, Blockchain Life and AI Expo
Paid social guides from our team
What we learn buying traffic and testing creative, written up so you can use it too.
Meta ads questions, answered straight
Something else on your mind? Ask us directly on a free call.
A Facebook ads agency plans, builds and manages your ads on Facebook and Instagram. That covers tracking, campaign structure, audiences, creative, budgets, testing and reporting. A good one ties all of it to profit. At AFFiNCO, tracking, creative, campaigns, landing pages and reporting are run by one team.
Most agencies charge 10% to 20% of monthly ad spend, or a flat retainer. Clutch data puts the average social media marketing project at about $5,100 a month, while freelancers on Upwork charge around $15 to $40 an hour. Ad spend is paid on top. We quote a fixed price after your free audit.
Yes. Meta owns Facebook, Instagram, Messenger and WhatsApp, and ads for all of them run from the same Meta Ads Manager. “Meta ads agency” is simply the newer name. We manage ads across all four from one account.
Enough for Meta to learn. Meta says an ad set needs about 50 optimisation events in a week to leave the learning phase, so a useful weekly budget is roughly 50 times your target cost per conversion. A few dollars a day can test an idea, but it rarely gives Meta enough data to optimise properly.
Advantage+ is Meta's set of automated campaign options. Advantage+ sales campaigns, which replaced Advantage+ shopping campaigns, use Meta's AI to find buyers across placements with very little manual targeting. They work best with strong, varied creative and clean conversion data, which is why we fix both before scaling them.
The Conversions API sends sales and leads from your website or CRM straight to Meta, alongside the pixel. It catches conversions that browsers, ad blockers and privacy settings stop the pixel from seeing. Most stores and lead generation businesses should have it. We set it up with deduplication, so no sale is counted twice.
New campaigns usually need a week or two to get through the learning phase. A clear read on which creative and offers work typically takes four to eight weeks. Steady, profitable scale usually takes two to three months of testing, depending on your budget and margins.
Yes. We write the concepts and scripts, then produce static, video and UGC ads, working with creators through our influencer team. We can also build on assets from your own team. Every ad file is yours to keep.
Yours. We work inside your own Meta business portfolio with partner access, and Meta bills your card directly. Your account history, pixel data and audiences stay with you if we ever part ways.
Yes. Instagram ads run from the same Meta campaigns as Facebook, across Feed, Stories, Reels and Explore. We make creative for each placement, such as vertical video for Reels and Stories, so your ads don't look cropped or out of place.
No. We also run Google Ads, TikTok, Reddit and other paid channels. Many clients use Meta to create demand and Google to capture the searches it causes, so we plan both together. See our PPC management services.
No. There is no long-term lock-in. You can start with a one-off Audit and Setup and run the account yourself, or keep us on a monthly plan. You stay because the numbers keep working, not because a contract says you have to.
Find out what your Meta ads are really earning
Book a free 30-minute Meta ads audit call. Bring your ad account and your margins. We'll show you where tracking is leaking, which ads carry your spend and what profit per sale really looks like, whether or not you work with us.
