ECOMMERCE SEO Categories, products, AI search

eCommerce SEO services that
sell products.

AFFiNCO is an eCommerce SEO agency for online stores that want organic search to bring in sales, not just visitors. We fix the technical problems that stop products being indexed, build category pages around how people shop, and earn links and AI citations that lift your whole catalogue. Reports show organic revenue, not just rankings.

  • Free eCommerce SEO audit
  • No long-term lock-in
  • Shopify, WooCommerce and more
affinco · ecommerce seo audit
Free

What your free eCommerce SEO audit covers

A 30-minute call and a written findings report. No pitch deck.

01

Indexing

How many products and categories Google actually indexes

02

Crawl waste

Filters, duplicates and parameter URLs eating crawl budget

03

Category pages

Which ones target real searches, and which don't

04

Product pages

Thin, duplicate or copied manufacturer descriptions

05

Speed on mobile

Templates slowing shoppers down

06

Revenue gap

Organic sales your top competitors win and you don't

Your store, your numbers
Useful even if you never hire us
Platforms and tools Shopify WooCommerce BigCommerce Search Console Merchant Center Product schema
412%

organic traffic growth for an e-commerce client in 11 months

298

pages indexed for that store, up from 43

1.9s

average page load time, down from 6.2s

23

featured snippets won with no paid ads

Why eCommerce SEO is different

Online stores have SEO problems blogs never face

An online store isn't a blog with a cart. It has thousands of near-identical pages, filters that create endless URLs, and products that come and go every season.

So most stores share the same problems: products Google never indexes, category pages that target nothing, manufacturer descriptions copied across hundreds of other sites, and filter URLs wasting Google's crawl on pages nobody searches for.

Search is changing too. Shoppers now ask Google's AI Mode and ChatGPT what to buy, and those answers lean on clear product data, reviews and pages that explain who a product is for. Stores with clean structured data and honest buying advice get named. See our AI search optimisation work.

Good SEO for eCommerce starts with the categories that carry the most revenue, then works outwards. We report organic orders and revenue from your analytics, not keyword positions alone.

Get indexed

Clean crawl paths so Google finds and keeps every product that matters.

Win categories

Category pages built around how shoppers actually search and compare.

Earn trust

Links, reviews and structured data that lift the whole catalogue.

What's included

Our eCommerce SEO services

Everything an online store needs to rank, run by one team. Most clients start with a technical audit, then move to monthly work on categories, products, content and links.

01 · AUDIT

Technical eCommerce SEO audit

Crawl, indexing, duplicates, filters, speed and structured data reviewed, with every fix ranked by revenue impact.

  • Full crawl and index report
  • Fixes ranked by value
  • Developer-ready tickets
02 · ARCHITECTURE

Site structure and filters

Category hierarchy, internal links and filter rules set so Google crawls what sells and skips what doesn't.

  • Category tree
  • Faceted navigation rules
  • Canonical setup
03 · CATEGORIES

Category page SEO

Category and collection pages mapped to buyer-intent keywords, with copy, FAQs and internal links that help them rank.

  • Keyword mapping
  • Category copy
  • New category opportunities
04 · PRODUCTS

Product page SEO

Unique titles, descriptions and specs written for search and for shoppers, starting with your best sellers.

  • Product copy at scale
  • Variant handling
  • Out-of-stock rules
05 · SCHEMA

Structured data and Merchant Center

Product, review and breadcrumb schema plus clean product data, so search results can show price, stock and ratings.

  • Product schema
  • Review markup
  • Merchant Center checks
06 · SPEED

Speed and Core Web Vitals

Image, script and theme fixes that make product and category templates fast for mobile shoppers.

  • Template speed fixes
  • Image optimisation
  • App and script cleanup
07 · CONTENT

Buying guides and content

Guides, comparisons and how-tos that answer questions before purchase and link shoppers to the right categories.

  • Content calendar
  • Buying guides
  • Seasonal content plans
08 · LINKS

Digital PR and link building

Links earned to categories and guides through data stories, gift guides and partnerships, never bought from link farms.

  • Digital PR campaigns
  • Gift guide placements
  • Unlinked brand mentions
09 · AI SEARCH

AI search and revenue reporting

Visibility in Google AI Overviews, AI Mode and ChatGPT tracked alongside organic orders and revenue.

  • AI visibility tracking
  • Organic revenue reporting
  • Monthly report and call
Who we work with

eCommerce SEO for stores of every size

As an eCommerce SEO company, we do our best work with stores that track revenue and want organic search to carry more of it.

Shopify and DTC brands

Collection pages, product copy and theme speed fixed, working around Shopify's fixed URL structure.

WooCommerce stores

Plugins, filters and hosting tuned so large WordPress catalogues stay fast and indexable.

Large catalogues

Thousands of SKUs, with filters, variants and stock changes handled by clear rules.

Brands also on Amazon

Your own store ranked for searches Amazon doesn't win, planned with our Amazon team.

How we work

From store audit to organic revenue

Technical first, categories second, content and links third. First fixes usually go live within four weeks.

Week 1

Audit and revenue map

Crawl, indexing and analytics reviewed, and categories ranked by how much revenue they could bring.

  • Audit report
  • Revenue map
Week 2

Technical fixes

Indexing, duplicates, filters and schema fixed with your developer or our team.

  • Dev tickets
  • Schema live
Week 3

Categories first

Priority category pages rebuilt around buyer-intent keywords and linked properly.

  • Keyword map
  • Category copy
Week 4

Products and content

Best-selling product pages rewritten and the first buying guides planned.

  • Product copy
  • Content plan
Every month

Links and reporting

New content, earned links and fixes shipped, with organic revenue reported every month.

  • Revenue report
  • Strategy call
Case study · e-commerce

From 43 indexed pages to 298

+412%

The store had more than 320 product pages, but Google indexed only 43. Pages took over six seconds to load, and almost nothing linked to its products or categories.

We fixed indexing and speed first, mapped every category to buyer-intent keyword clusters, rewrote product pages, published buying guides and earned links through digital PR. No paid ads. Eleven months later, monthly organic traffic had grown from 4,200 to 21,500.

210+ backlinks from 87 domains

23 featured snippets

No paid ads

Metric

Month 0

Month 11

Monthly organic traffic

4,200

21,500

Indexed pages

43

298

Average page load time

6.2s

1.9s

Keywords in the top 10

78

610

Organic click-through rate

1.4%

4.7%

The AFFiNCO engine

AI handles the catalogue. People set the strategy.

Big catalogues need speed, and good SEO needs judgement. Our agents do the repetitive work at scale. Specialists decide what ships.

What our AI agents handle

  • Crawl monitoring and indexing alerts
  • First-draft product descriptions for review
  • Schema and feed error alerts
  • Competitor category and price tracking
  • Rank and AI citation tracking

What stays human

  • Keyword and category strategy
  • Editing every page before it goes live
  • Technical decisions with your developers
  • Digital PR and outreach
  • Accountability for the results

Revenue-first reports

Organic orders and revenue, not just rankings

Your store, your data

Search Console and analytics stay yours

No bought links

Earned through PR and partnerships

Direct senior access

No account-manager relay

Why AFFiNCO

AFFiNCO vs a typical eCommerce SEO agency

Choosing an eCommerce SEO agency? Ask these six questions.

What to ask

Typical eCommerce SEO agency

AFFiNCO

Where do they start?

A blog content calendar

Indexing, categories and the pages that carry revenue

How is product copy written?

Bulk AI copy, published unedited

AI drafts edited by people, best sellers first

What gets reported?

Rankings and traffic

Organic orders and revenue, plus rankings

How are links built?

Bought guest posts

Digital PR, gift guides and partnerships

What about AI search?

Not covered

Tracked in AI Overviews, AI Mode and ChatGPT

How long is the contract?

6 to 12 months, locked in

No long-term lock-in

eCommerce SEO pricing

eCommerce SEO costs, in the open

eCommerce SEO pricing mostly depends on how many products you sell and how competitive your market is. Here's what the market charges, and how we price.

What eCommerce SEO typically costs by store size

Store size

Products

Typical monthly cost

Small store

Up to 50

$500 to $1,000

Medium store

100 to 1,000

$1,500 to $3,000

Large store

1,000 to 5,000

$3,000 to $6,000

Enterprise

5,000+ or several domains

$6,000 to $15,000+

Ranges from NinjaPromo's eCommerce SEO pricing guide, which draws on Backlinko and SEOProfy agency data. A one-off eCommerce SEO audit typically costs $300 to $2,000.

Our eCommerce SEO packages

Store Audit

For stores that want a clear technical plan their team can run.

From $199 one-off

Delivered in about four weeks

  • Full technical crawl
  • Indexing and filter review
  • Category keyword map
  • Product template fixes
  • 90-day roadmap

Scale

For large catalogues in competitive markets.

From $799 / month

Custom scope after your audit

  • Everything in Growth
  • Digital PR and link building
  • AI search visibility tracking
  • Rules for filters and variants at scale
  • CRO tests with our CRO team
  • Weekly calls with your lead strategist

Prices in USD. Need SEO beyond your store? See our SEO services.

Aliakbar Fakhri
Who you'll work with

Run by operators who rank their own sites

AFFiNCO is led by Aliakbar Fakhri, who has spent more than a decade in SEO, affiliate marketing and eCommerce. Our team grows its own portfolio of 65+ websites through organic search, so the tactics we use on your store are ones we've tested on our own traffic first.

That's why we judge eCommerce SEO on revenue, not rankings. Ali stays hands-on with every client engagement.

  • Over a decade in SEO and eCommerce marketing
  • 65+ digital properties grown through search
  • 412% organic growth for an e-commerce client
  • Team across India, Dubai and Georgia
From the AFFiNCO blog

eCommerce SEO guides from our team

What we learn growing stores and our own sites, written up so you can use it too.

FAQ

eCommerce SEO questions, answered straight

Something else on your mind? Ask us directly on a free call.

eCommerce SEO services cover technical SEO, site structure and filters, category and product page optimisation, structured data, site speed, buying guides, link building and reporting. A good eCommerce SEO agency ties all of it to organic orders and revenue. We also track how often AI tools like Google's AI Overviews and ChatGPT recommend your products.

It mostly depends on catalogue size. NinjaPromo's pricing guide puts small stores of up to 50 products at $500 to $1,000 a month, medium stores at $1,500 to $3,000, large stores at $3,000 to $6,000 and enterprise catalogues at $6,000 to $15,000+. One-off audits run from $300 to $2,000. We quote a fixed price after your free audit.

Technical fixes can lift indexing within weeks. Category pages usually take three to six months to climb in competitive markets, and steady revenue growth builds over six to twelve months. In our 412% case study, the biggest gains came between months four and eleven, after the technical foundation was fixed.

Usually categories. Category pages target broader buyer searches like “women's running shoes”, which bring more traffic and sales than any single product. Product pages matter most for specific model searches and your best sellers, so we work on those next.

We check which filter combinations people actually search for, such as “black leather boots”, and make those indexable pages with their own copy. Everything else is canonicalised, kept out of the index or blocked from crawling, so filters stop creating thousands of thin URLs that waste Google's attention.

If a product is coming back, keep the page live, show the stock status and suggest alternatives. If it's gone for good and the page has links or traffic, redirect it to the closest product or category. If it has neither, it can be removed. We set clear rules so your team handles this the same way every time.

As a first draft, yes. Google doesn't penalise content just for using AI, but thin or copied descriptions rarely rank. We use AI drafts to move fast across big catalogues, then add real specs, uses and buying advice, and edit every page before it goes live.

Mostly Shopify, WooCommerce and BigCommerce, and we can audit any platform. On custom builds, we write developer-ready tickets and work alongside your developers, so fixes ship properly rather than sitting in a report.

Yes, for most stores. It has a few known quirks: fixed URL paths like /products/ and /collections/, products reachable through several collection URLs, and apps that slow themes down. None of them stop a Shopify store ranking well when they're handled properly, which is part of our audit.

AI answers lean on clear product data, reviews and pages that explain who a product is for. We add structured data, keep your Merchant Center feed clean, write buying guides that answer comparison questions and build brand mentions. Our AI search optimisation service covers this in depth.

Mostly to categories and buying guides, which then pass value to products through internal links. Product pages also earn links naturally through gift guides, reviews and PR. We don't buy links from link farms or private blog networks, because they put your whole store at risk.

Yes. If you'd rather hire an eCommerce SEO consultant than a full agency, our one-off Store Audit works like a consulting project: an eCommerce SEO expert reviews your store, writes the plan and walks your team through it. You can add monthly advisory calls afterwards if your team runs the work in-house.

No. There is no long-term lock-in. You can start with a one-off Store Audit and have your team run it, or keep us on a monthly plan. You stay because organic revenue keeps growing, not because a contract says you have to.

Find out what your store is missing in search

Book a free 30-minute eCommerce SEO audit call. Bring your store URL and your top categories. We'll show you what Google isn't indexing, which categories could rank and what organic revenue competitors are taking, whether or not you work with us.

No pitch deck. No juniors. No lock-in.