Google Ads managed like it's
our own money.
AFFiNCO is a Google Ads agency and PPC management company run by media buyers. We've spent years buying traffic for our own sites and launches, where every wasted click came out of our own pocket. So we manage your budget the same way: clean tracking, tight negative keywords, and every campaign judged on profit, not clicks. You own the account from day one.
What your free Google Ads audit covers
A 30-minute call and a written findings report. No pitch deck.
Conversion tracking check
Is Google counting real sales and leads, or page views?
Wasted spend
Search terms and placements that never convert
Account structure
Campaigns, match types and Performance Max overlap
Bidding and budgets
Is smart bidding getting enough good data?
Ads and landing pages
Message match, speed and conversion rate
Competitor ads
Who bids on your terms, and what they say
buying traffic for our own sites and launches
digital brands we run and advertise ourselves
marketers in the AffMaven community we built and grow
to a rebuilt, fully tracked account for most clients
Google made ads easier to spend on, and harder to profit from
Google now pushes every advertiser towards broad match, Performance Max and auto-applied recommendations. Those tools can work very well. But they optimise towards whatever you tell them is a conversion, and they spend fast.
Feed them a page view, a duplicate form fill or a junk lead, and they will find more of the same at scale. That's how most accounts end up with rising spend, healthy-looking dashboards and flat revenue.
So the real work of PPC management has moved. It's less about nudging bids by hand. It's about clean conversion data, campaign structures that show where money goes, weekly search term reviews, and ads and landing pages that turn clicks into customers.
That's how we run paid search marketing for our own brands, and how our PPC management services work for yours.
Track real revenue
Enhanced conversions, offline imports from your CRM and GA4 set up properly, so bidding chases sales, not clicks.
Control the spend
Negative keyword lists, brand exclusions and weekly search term reviews that stop budget leaking to the wrong people.
Convert the click
Ad copy tests and landing pages that match the search. Pairs with our CRO services.
Our Google Ads management services
Our PPC management services cover Search, Shopping, Performance Max, YouTube and Microsoft Ads, run by one team with one goal: more profit from the same spend. Most clients start with Google Search and tracking, then add channels once the numbers hold.
Google Ads audit
A full PPC audit of tracking, structure, search terms, bidding, ads and landing pages, with fixes ranked by how much money they save.
Search campaign management
Keyword research, match types, negative keywords and responsive search ads built around buyer intent, not volume.
Google Shopping and Merchant Center
Product feed fixes, titles that match how people search, and Shopping campaigns split by margin and performance.
Performance Max management
Asset groups, audience signals and brand exclusions set up so PMax finds new customers instead of taking credit for existing ones.
YouTube and Demand Gen ads
Video and image ads that reach people before they search, plus remarketing to visitors who didn't buy the first time.
Microsoft Advertising
Bing and Microsoft Ads campaigns imported, then tuned for an older, often B2B audience with less competition in many auctions.
Conversion tracking and attribution
GA4, Google Tag Manager, enhanced conversions, call tracking and offline conversion imports from your CRM.
Landing pages that convert
Pages that match the ad, load fast and make the next step obvious. A better Quality Score and conversion rate lower every cost in the account.
Paid social alongside search
Meta, LinkedIn, Reddit and TikTok ads run by the same team, through our social media marketing services.
PPC for businesses that measure every dollar
As a PPC agency, we do our best work where ad spend has to pay back in sales, leads or sign-ups, and where someone checks the numbers.
eCommerce and Shopify brands
Shopping, Performance Max and remarketing built around margin and ROAS, not just revenue.
Lead generation and local services
Search campaigns, call tracking and lead quality fed back from your CRM, so you pay for customers rather than form fills.
SaaS and B2B companies
Google, Microsoft and LinkedIn ads tied to pipeline and revenue through offline conversion imports.
Affiliates, apps and tricky verticals
Performance campaigns in categories with strict ad policies, such as crypto and finance, where certification and careful copy matter.
From audit to a profitable account
Tracking first, structure second, scale third. Most accounts are rebuilt and fully tracked within four weeks.
Audit and fix tracking
We audit the account and fix conversion tracking before touching bids, because every decision after this depends on it.
Strategy and structure
Targets for CPA or ROAS, budget split, campaign structure and keyword plan, agreed with you before launch.
Build or rebuild
Campaigns, ads, negatives and audiences built or cleaned up, keeping your account history where it helps.
Optimise
Search terms, bids, ads and landing pages reviewed as real data comes in. Losers get cut quickly.
Scale and report
Budget moves to what's profitable in measured steps, and you get a plain-English report and a planning call.
We buy traffic with our own money first
AFFiNCO started as a performance marketing business, and it still is. We've spent years buying traffic for our own websites, offers and launches on Google, Meta, TikTok, Reddit and other networks. When a campaign loses money there, it's our money.
That changes how you manage an account. You stop admiring click-through rates and start asking what each click earned. We also work directly with ad platforms through partner programmes, including an exclusive Reddit Ads offer for new advertisers.
Our own budget on the line
Ad platform partner offers
Client results shared on a call
Fix tracking before bids
Smart bidding is only as smart as the conversions you feed it. Clean data first, then scale.
Read search terms every week
Broad match and Performance Max drift. Weekly reviews keep spend on buyers, not browsers.
Brand traffic isn't growth
We report brand and non-brand separately, so results aren't flattered by people who'd have found you anyway.
Cut fast, scale in steps
Losing ads and keywords go within days. Winners get more budget in measured steps, so bidding doesn't reset.
AI agents watch the spend. Media buyers make the calls.
Google's own automation needs a second pair of eyes. Our agents flag problems as they happen. Senior media buyers decide what to do about them.
What our AI agents handle
What stays human
You own the account
Admin access and billing in your name
Brand and non-brand split
So results aren't flattered
Plain-English reports
Profit and CPA first, clicks last
Direct senior access
No account-manager relay
AFFiNCO vs a typical PPC agency
Choosing a Google Ads agency comes down to a few questions. Here's how we answer them.
|
What to ask |
Typical PPC agency |
AFFiNCO |
|
Who owns the account? |
Often the agency, under their billing |
You, from day one |
|
Who manages it? |
A junior account manager with dozens of clients |
Senior media buyers |
|
What gets reported? |
Clicks, impressions and CTR |
Conversions, CPA, ROAS and profit |
|
How is tracking set up? |
Default tag, rarely checked |
Enhanced conversions and CRM imports |
|
How often are search terms checked? |
Monthly, if at all |
Every week |
|
Are brand results separated? |
Blended into one ROAS figure |
Brand and non-brand reported separately |
|
How long is the contract? |
6 to 12 months, locked in |
No long-term lock-in |
What PPC management costs, in the open
You pay two things: ad spend, which goes straight to Google or Microsoft, and a management fee. Here's how agencies usually charge, and how we price.
How Google Ads agencies typically charge
|
Pricing model |
Typical cost |
Watch out for |
|
% of ad spend |
12% to 30% of spend, with 15% to 20% most common |
The fee rises when spend rises, even if results don't |
|
Flat monthly retainer |
$2,500 to $15,000+ a month |
Check exactly what's included at each level |
|
Performance-based |
A base fee plus bonuses tied to revenue or pipeline |
Needs tracking both sides trust |
Ranges from KlientBoost's Google Ads agency pricing guide. Ad spend is always extra and paid directly to the platforms.
Our PPC management packages
Search Essentials
For businesses starting Google Ads or fixing an account that isn't paying back.
Plus ad spend, paid directly to Google
Growth
For brands ready to scale across Google and Microsoft Ads.
Plus ad spend, paid directly to the platforms
Scale
For eCommerce, SaaS and multi-market accounts spending seriously.
Custom scope after your audit
Prices in INR. Want organic growth too? See our SEO services.
Run by a media buyer, not an account manager
AFFiNCO is led by Aliakbar Fakhri, who has spent more than a decade in media buying, affiliate marketing and SEO. He learned paid traffic the expensive way, with his own budget on the line, and built AFFiNCO's PPC practice on the same rules.
That's why every account we take on starts with tracking and ends with profit, not a pretty click-through rate. Ali stays hands-on with every client engagement.
PPC and paid media guides from our team
Data and playbooks from the paid traffic we buy, written up so you can use them too.
Google Ads and PPC questions, answered straight
Something else on your mind? Ask us directly on a free call.
Find out where your ad budget is leaking
Book a free 30-minute Google Ads audit call. Bring your account access and your numbers. We'll show you the three biggest fixes, whether or not you work with us.
