The gaming industry is projected to surpass $300 billion by 2026, creating a vast industry for content creators to monetize their passion. For streamers and gaming bloggers, handling the world of video game affiliate programs is essential for turning engagement into revenue.
With fierce competition and varied commission structures, selecting the best program can be a challenge.
This guide will explore the top gaming affiliate programs, detailing their benefits and drawbacks to help you make an informed choice. Continue reading to open your earning potential in this lucrative market.
What Are Gaming Affiliate Programs and How Do They Work?
Gaming affiliate programs are partnerships between gaming companies and content creators who promote gaming products or services in exchange for commissions. These programs allow affiliates to earn money by driving traffic, generating leads, or making sales through unique tracking links.
The Process Works Like This:
Earn More with These Lucrative Gaming Affiliate Programs
| Top Gaming Affiliate Programs | Unique Strength | Ideal For |
|---|---|---|
| Amazon Associates | Unmatched Product Variety | Diverse Audiences |
| GameFly | Premier Game Rentals | Game Reviewers |
| Green Man Gaming | Authorized Digital Retailer | PC Game Deals |
| Zygor Guides | High Recurring Commissions | WoW Content Creators |
| Fanatical | Popular Game Bundles | Deal-Focused Sites |
| Razer | Premium Gaming Hardware | Hardware Reviewers |
| Kinguin | Massive Digital Marketplace | Budget-Conscious Gamers |
| Epic Games | Exclusive PC Game Titles | Established Influencers |
| CDKeys | Trusted Digital Marketplace | Deal Bloggers |
| Secretlab | Premium Gaming Chairs | Ergonomic Reviewers |
| HyperX | Pro-Grade Gaming Gear | Esports Creators |
| Ubisoft Creators | Direct Developer Access | Ubisoft Fans |
| GamerDating | Niche Dating Platform | Lifestyle Bloggers |
| G2A Goldmine | Recurring Commission Model | Social Media Influencers |
1. Amazon Associates Program
The Amazon Associates program is a global leader in affiliate marketing, offering an unparalleled selection of gaming-related products. Affiliates can monetize their content by promoting everything from high-end gaming PCs and peripherals to the latest digital and physical video games.
With millions of products available, content creators can easily find relevant items to recommend to their audience. This program uses a straightforward link-building system, allowing bloggers and influencers to direct their followers to recommended products and earn commissions on qualifying sales.
The vast inventory ensures that nearly any gaming niche can be catered to, making it a highly versatile option for creators aiming to generate revenue from their traffic.
Why Choose Amazon Associates?
Its unmatched product selection and universal brand trust help maximize earnings by converting traffic across millions of gaming and non-gaming items.
2. GameFly Affiliate Program
GameFly is the premier video game rental service in the United States, offering an extensive library of titles for all major consoles like PlayStation, Xbox, and Nintendo Switch. The program allows affiliates to monetize their gaming content by promoting a service that lets users try games before buying them, providing genuine value to their audience.
Managed through the trusted CJ Affiliate network, the program supplies creators with robust tracking tools, marketing materials, and real-time reporting. This makes it an ideal partnership for influencers and bloggers who focus on game reviews and want to offer their followers a cost-effective way to access a vast catalog of games.
Why Choose GameFly?
GameFly's market leadership as a top rental service provides a trusted, high-value offer that resonates strongly with gaming audiences.
3. Green Man Gaming Affiliate Program
Green Man Gaming is an authorized digital retailer offering a vast library of over 7,000 PC, Mac, and console game keys sourced directly from publishers. This official partnership model allows affiliates to promote AAA blockbusters and indie titles with confidence, assuring their audience they are purchasing legitimate games while often taking advantage of significant discounts and sales events.
The program, available on networks like CJ Affiliate and Impact, caters to a wide range of creators, from bloggers to Twitch streamers. Affiliates benefit from exclusive promotions, weekly key giveaways for content creation, and a dedicated support structure, making it a robust platform for monetizing a gaming-focused audience that values authentic, discounted digital games.
Why Choose Green Man Gaming?
Direct partnerships with over 700 publishers ensure authentic game keys, which builds crucial trust and credibility with your gaming audience.
4. Zygor Guides Affiliate Program
Zygor Guides offers a highly specialized affiliate program focused on its premium in-game guides for World of Warcraft. It targets dedicated MMO players seeking to accelerate their leveling and optimize gameplay with a custom addon that provides real-time, step-by-step instructions.
For affiliates with a WoW-centric audience, this program is a powerhouse. The product's niche focus and proven value proposition translate into exceptional conversion rates and recurring revenue, making it one of the most lucrative options for creators in the MMO space.
Why Choose Zygor Guides?
Zygor Guides offers massive recurring commissions by targeting a passionate, high-converting niche audience of dedicated World of Warcraft players.
5. Fanatical Affiliate Program
Fanatical is a globally recognized, official digital retailer renowned for its aggressive pricing and highly popular game bundles. Affiliates can use Fanatical's daily “Star Deals,” mystery bundles, and “Build Your Own Bundle” promotions to offer incredible value to their audience.
With over 1,700 official publisher partners, the platform guarantees legitimate game keys for thousands of titles, building crucial trust with gamers. For content creators, promoting Fanatical means capitalizing on a constant stream of high-demand offers that create urgency and drive sales.
The program, managed through top affiliate networks, provides reliable tracking and a vast portfolio of games, software, and even eLearning bundles, making it a versatile choice for any gaming content niche.
Why Choose Fanatical?
Fanatical's frequent, high-value deals and exclusive bundles generate strong purchase intent, leading to excellent conversion rates for affiliate partners.
6. Razer Affiliate Program
Razer is a world-renowned lifestyle brand for gamers, offering a prestigious affiliate program for creators who want to promote high-performance gaming hardware. With their “For Gamers. By Gamers.” philosophy, Razer has cultivated a fiercely loyal global audience.
Affiliates get to partner with this industry giant, earning commissions by promoting a premium catalog that includes award-winning mice, keyboards, headsets, laptops, and mobile controllers like the Razer Kishi.
The program's strength lies in Razer's powerful brand recognition and high average order value. By featuring their sought-after products, you connect your audience with top-tier gear, which translates to excellent conversion potential and substantial earnings for tech reviewers and dedicated gaming channels.
Why Choose Razer?
Razer's premium brand and loyal fanbase drive high average order values, maximizing earnings for every successful affiliate referral.
7. Kinguin Affiliate Program
Kinguin is a massive global marketplace for digital products, connecting millions of gamers with competitive prices on game keys, software, and in-game items. Affiliates can tap into an extensive catalog that includes everything from the latest AAA pre-orders and Windows OEM keys to CS2 skins and subscriptions.
The platform's main appeal lies in its heavily discounted prices, which creates a powerful incentive for price-sensitive gamers and drives high-volume sales.
The Kinguin UP! gaming affiliate program allows creators to monetize this demand by promoting time-sensitive deals and a vast digital inventory. With its global reach and diverse product range, it is an exceptionally versatile program for affiliates who cater to a broad PC gaming audience looking for the best possible deals on digital goods.
Why Choose Kinguin?
Kinguin’s huge discounts on a vast catalog of digital keys create exceptional conversion opportunities for affiliates targeting price-conscious gamers.
8. Epic Games Support-A-Creator Program
The Epic Games Support-A-Creator program uses the massive success of titles like Fortnite and the Epic Games Store's aggressive market presence. Affiliates can monetize their content by promoting a vast library of PC games, including exclusive releases and highly popular weekly free games3.
This gaming affiliate program is tailored for established content creators with a significant following. By sharing a unique Creator Code or affiliate link, you earn a commission on every qualifying purchase made by your audience on the Epic Games Store, capitalizing on one of the most powerful brands in digital gaming.
Why Choose Epic Games?
Epic Games' exclusive titles and weekly freebies provide powerful, built-in marketing events that consistently drive high-quality traffic.
9. CDKeys Affiliate Program
CDKeys is a trusted global marketplace serving millions of gamers with instant digital downloads and massive savings on over 15,000 titles. Affiliates can promote an extensive catalog of games, memberships, and top-ups for PC, PlayStation, Xbox, and Nintendo.
Partnering with CDKeys means using a brand known for its reliability and exceptional discounts, turning your audience's search for savings into consistent commissions. The gaming affiliate program is ideal for any creator whose community appreciates getting more games for less money.
Why Choose CDKeys?
Its trusted service, instant delivery, and huge discounts make it a top choice for affiliates targeting budget-conscious gamers worldwide.
10. Secretlab Affiliate Program
Secretlab is the world's leading premium gaming chair manufacturer, offering an exclusive gaming affiliate program for creators who want to promote award-winning ergonomic furniture. Trusted by esports champions like Faker, TenZ, and Puppey, Secretlab chairs represent the pinnacle of gaming comfort and performance.
Affiliates can promote the flagship TITAN Evo series, MAGNUS Pro standing desks, and exclusive branded collections featuring partnerships with major franchises like Star Wars, Cyberpunk, and League of Legends.
With over 3 million satisfied customers and industry-leading 5-year warranties, Secretlab products command premium prices and exceptional customer loyalty. This translates to higher commission earnings and strong conversion rates for affiliates targeting serious gamers, content creators, and professionals who demand the best ergonomic support for extended gaming and work sessions.
Why Choose Secretlab?
Secretlab's premium positioning and celebrity endorsements from top esports professionals create exceptional trust and drive high-value conversions consistently.
11. HyperX Affiliate Program
HyperX is a globally recognized gaming peripherals brand owned by HP, offering a comprehensive affiliate program for creators who want to promote professional-grade gaming gear. Affiliates can monetize their content by promoting HyperX's acclaimed Cloud series headsets, Pulsefire gaming mice, Alloy mechanical keyboards, and QuadCast microphones.
With constant product launches and frequent promotional campaigns like their VCT Masters deals offering 20% discounts, HyperX provides affiliates with ongoing marketing opportunities that drive engagement and sales. The brand's commitment to quality and innovation resonates strongly with serious gamers and content creators.
Why Choose HyperX?
HyperX's professional esports endorsements and constant product innovation create strong brand loyalty, driving consistent high-value conversions for affiliate partners.
12. Ubisoft Creators Program
The Ubisoft Creators Program is a premier partnership initiative designed for content creators, community leaders, and creative minds who are passionate about Ubisoft's worlds. This program offers a unique alternative to traditional affiliate models by providing direct access to Ubisoft's ecosystem.
Instead of cash commissions, creators are rewarded with free copies of the latest Ubisoft games and DLCs, opportunities for community reward drops, and VIP access to early builds and exclusive events. This direct collaboration with Ubisoft's teams makes it a highly sought-after program for dedicated creators.
Why Choose the Ubisoft Creators Program?
It provides unparalleled access to Ubisoft's inner circle, offering exclusive content and rewards that help foster significant channel growth and community loyalty.
13. GamerDating Affiliate Program
GamerDating is the world's premier dating platform exclusively designed for gamers, offering a unique affiliate program that targets the intersection of gaming culture and online dating.
Affiliates can promote a specialized service that connects gaming enthusiasts seeking meaningful relationships, complete with features like game library sharing, multiplayer date ideas, and gamer-specific matching algorithms.
With subscriber rewards including free games and exclusive content, GamerDating provides affiliates with compelling conversion incentives beyond typical dating site offerings.
Why Choose GamerDating?
GamerDating's unique niche positioning in both gaming and dating markets creates exceptional conversion potential for affiliates targeting serious gamers.
14. G2A Goldmine Affiliate Program
G2A Goldmine is one of the most accessible gaming affiliate programs, allowing anyone to monetize their content by promoting digital games, software, and gift cards from the world's largest digital marketplace. With over 24 million customers and tens of thousands of digital items available, affiliates can tap into a massive audience seeking discounted gaming products.
What sets G2A Goldmine apart is its recurring commission structure, where affiliates earn on every future purchase made by referred customers, not just the initial sale.
Why Choose G2A Goldmine?
G2A's massive customer base and recurring commission model provide consistent earning opportunities while promoting heavily discounted gaming products that convert exceptionally well.
Ready to Earn? Selecting Your Gaming Affiliate Program
Gaming affiliate programs offer many ways to make money online. You can promote cheap game keys, expensive gaming chairs, or popular headsets. Each program works differently – some pay 5%, others pay up to 50%. Some track sales for 24 hours, others for 60 days.
Your success depends on choosing the right programs for your people. Now you know the options – time to start earning!
Ali
Ali is a digital marketing expert with 7+ years of experience in SEO-optimized blogging. Skilled in reviewing SaaS tools, social media marketing, and email campaigns, we craft content that ranks well and engages audiences. Known for providing genuine information, Ali is a reliable source for businesses seeking to boost their online presence effectively.
