Running Amazon PPC campaigns without proper training? That's like throwing cash into a fire and hoping something sticks.
Most sellers burn through budgets fast because they're guessing their way through bids, keywords, and campaign structure. That's exactly why Helium 10 Ads Academy exists, a proper training programme that teaches you how to launch, manage, and scale profitable Amazon ad campaigns.
I've gone through the entire curriculum myself, and I'm breaking down what you'll learn, who it's for, how much it costs, and if it'll genuinely help you crack Amazon advertising.
Ready to stop wasting ad spend and start seeing real returns? Let's get stuck in.
What is Helium 10 Ads Academy?
Helium 10 Ads Academy is a dedicated Amazon PPC training course that teaches sellers how to run effective, profitable advertising campaigns using data-driven strategies.
It’s not just a collection of random videos. This is a full curriculum, built from the ground up in 2025, covering everything from Fundamentals of Sponsored Products to advanced campaign structuring, bid optimisation, and negative keyword targeting.
The course is hosted by two of the most respected names in Amazon advertising:
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Both have deep experience managing high-volume ad spend and have trained thousands of sellers through webinars, podcasts, and training programmes.
Ads Academy replaces the older PPC Academy, which hadn’t been updated in years. This new version is current, concise, and packed with strategies that reflect how Amazon’s ad platform works today.
Core Modules: What You’ll Learn Inside Ads Academy
Helium 10 Amazon Advertising Fundamentals
First up, the course breaks down how the Amazon ad auction actually works. Gain insights into why PPC advertising matters for ranking, how Amazon decides which ads to show, and what factors influence your cost per click.
This foundation is crucial because most sellers jump straight into campaigns without understanding the system. That's like trying to win a poker game without knowing the rules.
Ad Types and Targeting Strategies
Not all Amazon ad types serve the same purpose. The course teaches you when to use Sponsored Products for direct conversions, Sponsored Brands for building awareness, and Sponsored Display for retargeting shoppers.
You will also gain insight into the difference between automatic targeting and manual targeting, plus how to use keyword targeting versus product targeting effectively. This section alone can transform how you approach campaign structure.
Keyword Research for PPC
Good keyword research is the backbone of profitable campaigns. Ads Academy shows you how to find high-converting search terms using data instead of guesswork.
The training shows you how to use tools like Cerebro and Magnet to find terms your competitors are bidding on, spot long-tail keywords with lower competition, and identify negative keywords to exclude before they drain your budget.
Campaign Structure That Scales
Here's where most sellers mess up: poor campaign organisation. The course teaches you how to group keywords properly, set realistic budgets, and name campaigns in a way that makes scaling easier.
The modules cover structures like separating brand defence campaigns from discovery campaigns, how to segment by match type (exact, phrase, broad), and why proper naming conventions matter when you're managing dozens of campaigns.
Bid Optimisation Techniques
Bidding strategy can make or break your profitability. Ads Academy covers both manual and automated bidding, teaching you when to raise bids for top-of-search placements and when to pull back on underperforming targets.
You'll learn how to read placement data, adjust bids based on conversion rates, and use dynamic bidding settings without losing control of your spend.
Negative Targeting Mastery
This is where you save money. Negative keywords stop your ads from showing on irrelevant searches that eat your budget without driving sales.
The course shows you how to mine your search term reports, identify wasteful spending patterns, and set up negative keyword lists that work across multiple campaigns. I've seen sellers cut their ACoS by 30% just by cleaning up their negatives.
Software vs Ad Console
Should you manage campaigns in Amazon Seller Central or use Helium 10 Ads (formerly Adtomic)? The course compares both approaches honestly.
Here, you will master when Amazon's native tools are sufficient and when automation through Helium 10 Ads makes sense especially for sellers managing large catalogues or running complex dayparting strategies.
The Real Cost of Accessing Ads Academy
Here's the breakdown that matters:
Platinum Plan costs $99 monthly or $79 per month when billed annually. This unlocks AI powered PPC automation alongside the full Ads Academy curriculum.
Diamond Plan runs $279 monthly or $229 annually. You get advanced automation features including rule based bidding, keyword recommendations and dayparting controls.
How to Access Ads Academy in under 60 seconds?
- Step 1: Sign up for Helium 10 Platinum or Diamond plan (use code BLOGE6M20 for 20% off)
- Step 2: Log into your Helium 10 dashboard
- Step 3: Go to “Courses” in the top menu
- Step 4: Select “Ads Academy” from the dropdown
- Step 5: Click “Start Course” to begin your training
- Step 6: Complete modules in order – each lesson builds on the previous ones
The entire setup takes less than 5 minutes, and you'll have immediate access to all course materials once your Helium 10 subscription is active.
What Changed From The Old PPC Academy
Helium 10 completely rebuilt this training from scratch. The previous PPC Academy used outdated content that didn't reflect current Amazon advertising strategies.
The new Ads Academy includes proper training on Helium 10 Ads tool, modern campaign tactics and fresh walkthroughs showing how Amazon PPC functions today.
You're not stuck watching old webinar recordings. Everything's designed for the 2025 advertising environment.
Using Ads Academy without Helium 10 Ads Tool
Can you benefit from the training if you're not using Helium 10's advertising software? Absolutely yes.
The course teaches strategies that work in both Amazon's native Ad Console and Helium 10 Ads. You'll learn campaign structuring, keyword selection and spend optimization regardless of which platform you choose.
That said, some automation strategies covered in the training do require Helium 10 Ads specifically. But if you're considering trying their ad tool, Ads Academy gives you the perfect foundation before diving in.
Additional Helium 10 Training Resources
Whilst Ads Academy focuses on PPC, Helium 10 offers other training programmes:
Freedom Ticket covers the full Amazon FBA journey from product research to launching. Exit Ticket teaches you how to build a business you can eventually sell. Amazon PPC Academy is the older version, still available but less comprehensive.
If you're serious about growing on Amazon, combining Ads Academy with Freedom Ticket gives you end-to-end knowledge.
Why Ads Academy is worth your time
Look, there are dozens of Amazon PPC courses out there. Many cost hundreds or thousands of pounds as standalone products. Ads Academy is included free with your Helium 10 subscription, which you're probably already using for product research and keyword tracking.
The training is practical, up-to-date, and taught by people who actually know what they're doing. You'll save more money optimising one campaign than you'll spend on the entire subscription.
Plus, the Platinum plan now includes AI-powered PPC automation, so you're getting both the training and the tools to implement what you learn.
Common Mistakes Ads Academy Helps you Avoid
After going through the course, here are some of the biggest mistakes I see sellers make (and how Ads Academy fixes them):
Getting started with your Helium 10 Subscription
No matter if you're struggling to make your ads profitable or you just want a smarter system to scale. Helium Ads Academy gives you a real PPC playbook. It's clean, current, and actually built for Amazon sellers.
You'll walk away with a sharper understanding of ad structure, better keyword strategy, and the confidence to make smart bidding decisions without second-guessing yourself.
Want to try it without paying full price?
Ali
Ali is a digital marketing expert with 7+ years of experience in SEO-optimized blogging. Skilled in reviewing SaaS tools, social media marketing, and email campaigns, we craft content that ranks well and engages audiences. Known for providing genuine information, Ali is a reliable source for businesses seeking to boost their online presence effectively.
