iPhone User Statistics for 2025 highlight the brand’s strong hold in the smartphone market. With over 1.46 billion active users globally, the iPhone commands a solid 27.7% share of worldwide smartphones and more than half the U.S. market.
Apple’s steady growth is fueled by popular models like the iPhone 13, favored by millions. iPhone users also drive significant spending, accounting for 68.6% of all mobile app purchases.
This data reflects the iPhone’s appeal across age groups and income levels, making it a key player in mobile tech and digital spending trends for 2025.
Key iPhone Statistics for 2025
These numbers illustrate the device's widespread adoption, market penetration, and financial importance to Apple, setting the stage for a more detailed examination.
There are over 1.46 billion active iPhone users worldwide in 2025.
The iPhone holds a 27.7% share of the global smartphone market.
In the United States, the iPhone's market share is 57.09%.
Apple's revenue from iPhone sales reached $200.58 billion in the 2023 fiscal year.
The iPhone 13 is the most popular model, used by 16.28% of iPhone owners globally.
iPhone users account for 68.6% of all consumer spending on mobile apps.
Global Growth of the iPhone User Base
The number of iPhone users globally has shown consistent growth since its introduction. This expansion reflects Apple's ability to attract new customers and retain existing ones through hardware innovation and a strong software ecosystem.
The active iPhone user base is projected to reach 1.56 billion by the end of 2025, an increase from 1.33 billion in 2022.
The user base has grown by over 3.5% year-over-year, indicating steady adoption in various global regions.
Since 2007, the number of iPhones sold has surpassed 2.3 billion units, making it one of the most successful consumer electronics products in history.
Globally, iPhones represent nearly one-fifth of the world's population, highlighting the device's extensive reach.
iPhone Global Market Share
While Android leads in total volume, the iPhone maintains a substantial and highly profitable share of the global smartphone market. Apple's strategy focuses on the premium segment, where it commands a significant presence.
As of early 2025, Apple's iOS holds 27.73% of the worldwide mobile operating system market.
In contrast, Android dominates with a 71.67% global market share, primarily due to its presence on a wide range of devices from various manufacturers.
The iPhone's share of global smartphone shipments was approximately 17% in late 2024, a slight increase from the previous year.
Apple's market share often sees a significant spike following the release of new models in the fourth quarter of each year.
iPhone Market Share in the United States
In the United States, the iPhone is not just a popular device; it is the market leader. Its dominance is particularly pronounced among younger demographics, and its market share has remained consistently high.
Apple's iOS holds a commanding 57.09% of the mobile OS market in the U.S., compared to Android's 42.62%.
There are approximately 155 million iPhone users in the U.S. in 2024, with projections suggesting this number will rise to 160 million in 2025.
The number of iPhone users in the U.S. has increased by 76.13% since 2014, when there were 88 million users.
The iPhone accounts for 61.3% of all smartphone sales in the country, demonstrating strong consumer preference.
iPhone Performance in China
China represents a critical but challenging market for Apple. The iPhone faces intense competition from domestic brands like Huawei, Xiaomi, and Oppo, leading to fluctuations in its market share.
In 2024, the iPhone's market share in China stood at 14%, a decrease from 17.3% the previous year.
Despite the decline, the iPhone 15 was the best-selling smartphone in China for seven consecutive weeks after its launch.
The Greater China region, which includes mainland China, Hong Kong, and Taiwan, generated $72.56 billion in revenue for Apple in 2023.
Local competition and economic factors continue to influence Apple's performance in this key market.
iPhone User Demographics: Age and Gender
The demographic profile of iPhone users reveals specific patterns in age and gender. The device has a strong appeal among younger generations and shows a relatively balanced distribution between male and female users.
The largest group of iPhone users is between the ages of 18 and 34, which includes both Millennials and GenZ.
In the United States, 87% of teenagers own an iPhone, indicating a strong preference within this demographic that points to future market stability.
Globally, the user base is almost evenly split by gender, with 51% of users identifying as female and 49% as male.
iPhone users, on average, tend to have higher income and education levels compared to their Android counterparts. This aligns with Apple's positioning as a premium brand and influences consumer spending habits.
A significant portion of iPhone users, 40%, have an annual income exceeding $100,000.
In contrast, only 19% of Android users report an income in the same bracket.
iPhone owners are also more likely to hold a college degree, further reinforcing the device's association with a higher socioeconomic status.
This higher earning power contributes to the greater spending observed on the App Store compared to Google Play.
iPhone Sales and Shipment Statistics
Annual sales and shipment figures provide a clear indication of the iPhone's commercial success. These numbers track the volume of devices sold and highlight the product's performance over time.
Apple shipped 151.3 million iPhones in the first three quarters of 2024, maintaining a steady pace.
The company is projected to ship around 247 million units in total for 2025, driven by the popularity of the iPhone 16 and anticipation for the iPhone 17.
The peak year for iPhone shipments was 2021, with 233.9 million units sold globally.
Quarterly shipments often peak in Q4, following the annual September launch event for new models.
iPhone Revenue and Financial Impact
The iPhone is the cornerstone of Apple's financial success, consistently generating the largest share of the company's revenue. Its profitability is unmatched in the smartphone industry.
For the fiscal year 2023, iPhone sales generated $200.58 billion in revenue for Apple.
This figure represents approximately 48.5% of Apple's total annual revenue of $383.29 billion.
The average selling price (ASP) of an iPhone has steadily increased, contributing to higher revenue even when unit sales remain flat.
The high profitability of the iPhone allows Apple to invest heavily in research and development for future products.
iPhone vs. Android: The Battle for Supremacy
The rivalry between iOS and Android defines the mobile industry, with each platform catering to different user priorities. While Android captures the majority of users worldwide with its open platform and wide range of price points, iPhone users exhibit distinct behaviors, particularly in spending.
Stats
iPhone (iOS)
Android
Global OS Market Share (2025)
27.7%
72.46%
US OS Market Share (2025)
57.09%
42.62%
App Store Consumer Spending (2025)
$142 billion
$65 billion
Average User Loyalty Rate
85-92%
Varies by brand, generally lower
Primary Market Focus
Premium Segment
Mass Market (All Price Tiers)
iPhone users are responsible for 68.6% of all consumer spending on mobile apps, despite representing a smaller user base.
The average iPhone user spends more than twice as much on in-app purchases as the average Android use
Security and privacy are often cited as key reasons why users choose iPhone over Android devices.
The seamless integration between iPhone, Mac, iPad, and Apple Watch creates a “walled garden” that encourages user retention.
This data illustrates that while Android wins on volume, Apple's iOS ecosystem excels at monetization and fostering user loyalty. The focus on a premium experience translates directly into higher revenue per user.
The Power of Loyalty: iPhone User Retention
One of Apple's greatest strengths is the remarkable loyalty of its user base. Once a consumer enters the Apple ecosystem, they are highly likely to stay, creating a stable and predictable customer base.
The brand loyalty rate for iPhones is exceptionally high, consistently measured between 85% and 92%.
This means that around 9 out of 10 iPhone users will choose another iPhone when they upgrade their device.
The Apple ecosystem, which includes iCloud, iMessage, FaceTime, and seamless connectivity with other Apple products, is a major factor in this retention.
iMessage is a particularly powerful tool for locking in users, especially in markets like the US where it is a dominant messaging platform.
The high resale value of iPhones also encourages users to stay within the ecosystem, as they can recover a significant portion of their initial investment when they upgrade.
This high retention rate provides Apple with a significant competitive advantage. It reduces customer acquisition costs and ensures a steady stream of revenue from repeat buyers.
App Store Spending: iOS vs. Android
Despite having fewer users globally, the iOS App Store generates substantially more revenue than the Google Play Store. This is due to the higher spending habits of the average iPhone user.
In 2025, consumer spending on the iOS App Store is projected to reach $142 billion.
In comparison, the Google Play Store is expected to generate $65 billion in consumer spending.
This means iPhone users spend more than twice as much on apps, in-app purchases, and subscriptions as Android users.
The App Store offers over 1.8 million apps, and the average iPhone user has around 40 apps installed.
Ranking the Most Popular iPhone Models
While Apple launches new models every year, older devices remain widely used for years, showcasing their longevity and the quality of iOS support. The distribution of active models provides insight into user upgrade cycles and preferences.
iPhone Model
Global Market Share (2025)
iPhone 13
16.28%
iPhone 14 Pro Max
9.87%
iPhone 14
8.12%
iPhone 15 Pro Max
6.84%
iPhone 12
6.55%
iPhone 15
5.71%
iPhone 11
5.01%
The iPhone 13 continues to be the most popular model due to its balance of modern features and a more accessible price point compared to the newest releases.
The Pro Max models, such as the iPhone 14 Pro Max and 15 Pro Max, are highly popular, indicating a strong demand for the largest screens and best camera systems.
The adoption rate for the iPhone 16 series, released in late 2024, has been strong, particularly in the US and Europe.
Apple provides software updates for iPhones for 5-6 years on average, which is significantly longer than most Android manufacturers, extending the usable life of older models.
This data shows that while many users flock to the latest and greatest models, a large portion of the user base is content with slightly older devices. This highlights the long-term value proposition of an iPhone.
The Strength of the Apple Ecosystem
The iPhone is the central hub of a much larger ecosystem of products and services. This interconnectedness is a primary driver of customer loyalty and a key competitive advantage for Apple.
Apple's wearables division, which includes the Apple Watch and AirPods, generated $39.85 billion in revenue in 2023.
Apple holds 35.4% of the global market for true wireless earbuds with its AirPods lineup.
The seamless connectivity between an iPhone and an Apple Watch or AirPods enhances the user experience and encourages a deeper investment in the ecosystem.
Features like Handoff, which allows users to start a task on one device and finish it on another, further strengthen this integration.
The Refurbished iPhone Market
The market for second-hand and refurbished iPhones is a booming industry. The high residual value of iPhones makes them an attractive option for budget-conscious consumers and contributes to their long lifecycle.
The global market for used smartphones is projected to be worth $67 billion in 2023, with iPhones making up a large portion of this market.
An iPhone typically retains a significantly higher percentage of its original value after one or two years compared to competing Android flagships.
Apple itself participates in this market through its Certified Refurbished program, offering older models at a discount with a new battery and a one-year warranty.
The strong resale market lowers the total cost of ownership for consumers who upgrade regularly.
Use of Key iPhone Features
Beyond calls and texts, iPhone users engage with a variety of built-in features that define the iOS experience. The usage of services like iMessage, FaceTime, and Apple Pay highlights how integral these features are to daily life.
iMessage and FaceTimeare exclusively available on Apple devices, creating a strong network effect that keeps users within the ecosystem.
Apple Pay is the leading mobile payment platform in the United States, used by over 500 million people worldwide.
Siri, Apple's voice assistant, handles over 25 billion requests per month across all Apple devices.
The usage of these features demonstrates how the iPhone experience is defined by software and services as much as by hardware.
Future Projections for the iPhone
Looking ahead, the iPhone is expected to continue its trajectory of growth and innovation. Projections for user numbers and anticipated features for upcoming models provide a glimpse into the future of Apple's most important product.
Year (Projected)
Estimated Global iPhone Users
2025
1.56 Billion
2026
1.64 Billion
2027
1.72 Billion
2028
1.80 Billion
The global iPhone user base is forecast to surpass 1.7 billion by 2027 and approach 2 billion by the end of the decade.
The upcoming iPhone 17 series, expected in 2025, is rumored to include a new ultra-thin “iPhone 17 Air” model and significant camera upgrades.
Further integration of AI and machine learning is expected in future versions of iOS, offering more personalized and proactive user experiences.
Continued focus on privacy and security will remain a core tenet of the iPhone's value proposition.
Conclusion
The latest iPhone User AI Statistics highlight just how deeply the device is tied to daily life. From over 85% loyalty rates to billions spent through the App Store, it’s clear that iPhone users drive trends that shape the mobile market.
Apple continues to grow its user base steadily, with projections showing another 100 million users by 2026. These numbers don’t just reflect popularity; they reflect staying power.
With usage habits shifting fast, the real question is—how much further can iPhone dominance go?
Ali is a digital marketing expert with 7+ years of experience in SEO-optimized blogging. Skilled in reviewing SaaS tools, social media marketing, and email campaigns, we craft content that ranks well and engages audiences. Known for providing genuine information, Ali is a reliable source for businesses seeking to boost their online presence effectively.
