TikTok Creator Rewards Program Complete Guide 2025

TikTok Creator Rewards Program

TikTok creators used to make about as much money as a lemonade stand in winter. The old Creator Fund was basically paying creators in Monopoly money – maybe $20 for a million views if you were lucky.

The new TikTok Creator Rewards Program completely fixed that mess. Creators are now pulling $0.40 to $1.00+ per 1,000 views, with some banking $600+ per million views through improved RPM rates and monetization.

Getting in requires 10,000 followers, 100,000 monthly views, and videos over one minute. But once you're approved, this creator income beats the old system by miles.

Here's everything you need to maximize your TikTok earnings.

What is the TikTok Creator Rewards Program?

The TikTok Creator Rewards Program (formerly known as the Creativity Program Beta) is TikTok’s improved monetisation scheme for creators who produce high-quality, original videos over one minute. Unlike the old Creator Fund, this program is laser-focused on rewarding creators for long-form, engaging content that keeps viewers watching.

Key Features

  • Higher payouts than the old Creator Fund (up to 20x more)
  • RPM (Revenue per Mille): Creators report $0.40–$1.00+ per 1,000 valid views
  • Strict eligibility: Only open in select countries (US, UK, Germany, Japan, South Korea, France, Brazil)
  • Quality-first: Only original, engaging, and compliant content gets paid
Appealing for TikTok Creator Rewards Program

Before you start dreaming of big payouts, you’ll need to tick all the boxes:

Eligibility Checklist

  • 18+ years old (19+ in South Korea)
  • At least 10,000 followers
  • At least 100,000 video views in the last 30 days
  • Personal account in good standing (no major violations)
  • Located in an eligible country (see above)
  • Post videos at least one minute long

🚀 How to Join

How to join TikTok Creator Rewards Program
  • Open TikTok and go to your profile.
  • Tap the Menu (☰), then select TikTok Studio.
  • Find Monetization > Creator Rewards Program.
  • Tap Join and wait for approval (usually 3 days)

📈 How Are TikTok Creator Rewards Calculated?

TikTok Creator Rewards Program Performance

Not every video gets paid. TikTok uses a formula that considers:

  • Content originality (no recycled or low-effort stuff)
  • Video duration (longer = better)
  • Engagement (likes, comments, shares, watch time)
  • Compliance (stick to TikTok’s guidelines)

RPM Example:

  • If your RPM is $1.00, you’ll earn $1 for every 1,000 valid views.
  • Creators are reporting $100–$600+ per million views, depending on niche and engagement.

“Higher RPM = More money per view, so it’s essential to focus on improving your account’s RPM.”

🔄 TikTok Creator Rewards vs. Creator Fund: What’s Changed?

TikTok Creator Rewards vs Creator Fund

Here’s a quick comparison:

FeatureCreator Rewards ProgramTikTok Creator Fund
Countries AvailableUS, UK, Germany, JP, KR, FR, BRUS, UK, Germany, IT, FR, ES
Video Length1 min+No minimum
Payment per 1K Views$0.40–$1.00+$0.02–$0.04
Typical Earnings$100–$600+/million viewsMuch lower
FocusLong-form, original contentAny content

Verdict: If you’re eligible, the Creator Rewards Program is a no-brainer for serious creators.

💡 4 Pro Tips to Maximise Your TikTok Creator Rewards
  • Know Your Audience: Use analytics to see what’s working. Double down on content that gets real engagement.
  • Quality Over Quantity: TikTok rewards originality. Don’t just churn out content – make it unique and valuable.
  • Storytelling Wins: Videos with a clear narrative or hook keep viewers watching (and boost your RPM).
  • Stay Compliant: Always check the latest TikTok guidelines. One slip-up and you could lose your earnings.
TikTok for Business Cashback

Ready to run ads and drive traffic? TikTok for Business is offering some of the best cashback and ad credit promos we’ve ever seen. Perfect for affiliates, brands, and agencies looking to scale fast.

Offer TypePromo DetailsWho’s Eligible?
$1,000 CashbackSpend $1,000, get $1,000 back in ad creditNew advertisers
$200 Ad CreditSpend $200, get $200 ad creditNew advertisers
$3,000 Lead Gen CreditSpend $1,500, get $3,000 ad credit (lead gen)First-time lead gen users
50% Off First CampaignSave up to $200 on your first ad campaignNew accounts
30% Cashback30% cashback on ad spends (promo period)Small businesses
AMEX $100 Bonus$100 cashback when using AMEX for TikTok adsAMEX users

How to Claim

  • Sign up for TikTok For Business.
  • Activate the relevant promo (most are for new accounts or first-time campaigns).
  • Meet the minimum spend and get your cashback or ad credits.
Pro Tip

These deals are stackable with other TikTok ad strategies, so you can test, scale, and optimise with less risk.

🕵️‍♂️ PiPiADS: Your Secret Weapon for TikTok Ad Spying (with 20% OFF Coupon)

Pipiads

If you’re running TikTok ads, you need a solid ad spy tool. PiPiADS is hands-down one of the best for finding winning creatives, tracking trends, and reverse-engineering top campaigns.

Why PiPiADS?

  • Massive database of TikTok and Facebook ads
  • Advanced filters (niche, country, engagement, call-to-action)
  • Real-time data on what’s working now
  • Perfect for affiliates, ecom, SaaS, and agency teams

🎟️ PiPiADS Coupons (2025)

DiscountPlans EligibleStatus
20% OFFAll Monthly/AnnualActive
20% OFFAll Monthly/AnnualActive

How to Use PiPiADS Coupon

  1. Go to PiPiADS.com and choose your plan.
  2. On the checkout page, Get extra 20% OFF.
PiPiADS Coupon Codes
  1. Enjoy instant savings on any monthly or yearly plan.
PipiAds Logo

PiPiADS Deal – Extra 20% OFF All Plans

Enjoy 20% off your PiPiADS subscription. Start spying on top-performing TikTok ads today.

Extra Perk: PiPiADS offers a $1 trial for 3 days – perfect for testing before you commit.

💸 PiPiADS Pricing After Discount

PlanRegular MonthlyWith 20% CouponAnnual (30% OFF)Annual + Coupon (Up to 50% OFF)
Starter Plan$77$61.60$54/mo$38–$44/mo
VIP Plan$155$124$116/mo$87–$93/mo
Pro Plan$263$210$181/mo$144–$147/mo

Pro Tip: Stack annual billing with your coupon for the biggest savings.

🤝💼💰 TikTok Creator Marketplace: Brand Deals & More Ways to Earn

TikTok Creator Marketplace

If you’re gunning for brand partnerships, the TikTok Creator Marketplace (TTCM) is your ticket. It’s TikTok’s official platform for connecting creators with brands for sponsored content and influencer campaigns.

Requirements

  • 18+ years old
  • 10,000+ followers
  • 3+ videos in the last 28 days
  • 100,000+ likes in the last 28 days (varies by region)
  • No major violations

🚀 Final Thoughts: Make 2025 Your Year on TikTok

TikTok isn’t just a playground for Gen Z – it’s a goldmine for creators, affiliates, and brands who know how to play the game. With the new Creator Rewards Program, juicy cashback deals for TikTok for Business, and tools like PiPiADS (don’t forget for 20% OFF), there’s never been a better time to get involved.

Key Takeaways

  • Focus on long-form, original, high-quality content for maximum payouts.
  • Use PiPiADS to spy on winning ads and dominate your niche.
  • Claim TikTok For Business cashback and ad credit deals to scale your campaigns with less risk.
  • Explore the Creator Marketplace for brand deals if you’ve got the audience and engagement.

If you want to smash your TikTok goals in 2025, now’s the time to act. Don’t sleep on these deals – they won’t last forever.

Got questions or want more tips on TikTok ads, affiliate marketing, or SaaS growth? Drop a comment below. Let’s help you crush it on TikTok this year!

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