Bing controls 4.09% of the global search market in 2025, but grabs an impressive 11.96% on desktop devices where it really shines. Most marketers ignore Bing completely, missing out on 100 million daily active users and 30% lower advertising costs than Google.
Here's the truth: Bing processes 1.2 billion searches daily and delivers $15.6 billion in ad revenue. The platform's AI integration drove 21% growth in search advertising while offering better click-through rates than its competitor.
If you're planning your 2025 search marketing strategy, these Bing Statistics reveal exactly why this search engine deserves your attention. From regional market share to user demographics and
Key Bing Statistics for 2025: A Snapshot
Bing Market Share Statistics: A Closer Look
Bing‘s market share reveals a search engine with a strong foothold, especially on desktop computers where it is the default for many users. Its position varies significantly across different devices and regions.
The search engine's share has seen a notable uptick in 2025, climbing from 3.43% in 2024 to over 4% by the third quarter of 2025.
| Year | Global Market Share (%) |
|---|---|
| 2018 | 2.82% |
| 2019 | 2.44% |
| 2020 | 2.70% |
| 2021 | 2.58% |
| 2022 | 3.19% |
| 2023 | 2.97% |
| 2024 | 3.43% |
| 2025 | 4.09% |
This consistent upward trend, especially in the last two years, signals that Microsoft's investments in search technology and AI are yielding positive results, slowly chipping away at the market.
Bing Desktop vs. Mobile Market Share
The difference between Bing's desktop and mobile market share is stark and tells a story of its integration with the Windows ecosystem.
| Device | Bing Market Share (%) | Google Market Share (%) |
|---|---|---|
| Desktop | 11.96% | 82.27% |
| Mobile | 0.8% | 93.72% |
| Tablet | 5.92% | 89.26% |
On desktop, where Bing is often the default search engine on Edge and Windows search bars, it performs exceptionally well.
However, on mobile, where Google is the default on Android and has a lucrative deal with Apple for iOS, Bing struggles to gain a foothold. This makes Bing a desktop-centric platform.
Regional Market Presence
Bing's popularity is not uniform across the globe; it has notable strength in several key international markets.
| Region | Market Share (%) |
|---|---|
| United States | 7.41% |
| Europe | 4.05% |
| Canada | 6.56% |
| United Kingdom | 4.54% |
| Sweden | 5.98% |
| Denmark | 4.77% |
These regional figures show that Bing is a particularly strong player in North America and has a substantial user base in China, offering unique opportunities for advertisers targeting these areas.
Bing User and Demographics Statistics
The audience for Microsoft Bing has a distinct profile, often characterized by professionals who use the search engine on their work computers and possess higher purchasing power.
User Base and Global Reach
Bing's user base is substantial and continues to grow, attracting hundreds of millions of visitors each month.
- Bing attracts over 100 million daily active users around the world.
- The platform recorded 1.4 billion visits to Bing.com in June 2025.
- A large portion of Bing's traffic originates from a few key countries: China (27.99%), the United States (22.55%), Japan (5.28%), and Germany (3.79%).
- The search engine is available in 238 countries and supports 105 languages, giving it a truly global footprint.
This wide reach makes Bing a useful platform for international marketing campaigns, especially in its key markets.
User Demographics Profile
A look at the demographics of Bing users reveals a specific audience that is attractive to many advertisers.
This demographic data suggests that Bing is an effective channel for reaching a mature, professional audience with financial stability.
Bing Search Behavior and Trends
How people use Bing offers valuable information about their intent. Queries are often longer and more specific, suggesting that users are frequently more advanced in their purchasing journey.
Search Volume and Queries
The volume of searches on Bing has seen healthy growth, partly due to its AI features.
The longer query length indicates that Bing users often have a clearer idea of what they are looking for, which can lead to higher conversion rates for advertisers.
Bing AI Chatbot Compared to Competitors (2025)
This section provides statistics that highlight the user base of Bing's AI Chat (Copilot) and its standing among the leading AI chatbots in the current market.
The growth of Bing's AI Chat feature underscores its critical role in the search engine's renewed market relevance and its ability to maintain a competitive advantage through innovation.
Bing Advertising and Revenue Statistics
For digital marketers, Bing Ads (now Microsoft Advertising) offers a compelling platform with lower costs and a high-value audience. It is an important part of a well-rounded search engine marketing strategy.
Revenue and Growth
Bing's advertising business has shown strong and consistent growth, making it one of Microsoft's fastest-growing divisions.
This steady revenue growth indicates increasing advertiser confidence in the platform's ability to deliver results.
Bing Ads Performance vs. Google Ads
When compared to Google Ads, Bing Ads often provides a better return on investment due to lower competition and costs.
| Metric | Bing Ads | Google Ads |
|---|---|---|
| Average CPC | ~$1.55 | ~$2.20 |
| Average CTR | ~3.1% | ~2% |
These performance metrics make a strong case for advertisers to include Bing in their paid search campaigns, as it can offer greater efficiency and engagement.
Bing's Financial Value and Position
While Microsoft does not provide a separate financial report for Bing, estimates place its value in the hundreds of billions, reflecting its importance to the company's overall strategy.
Bing is not just a search engine; it is a valuable asset that is deeply integrated into Microsoft's long-term plans for AI and consumer services.
Conclusion: Bing's Strategic Importance in 2025
Bing serves 1.4 billion monthly visits across 238 countries, offering advertisers access to professional audiences with higher purchasing power.
With 3.1% average click-through rates and queries averaging 4.8 words, users show stronger purchase intent than other platforms.
Your competitors already know about Google Ads, but how many are capitalizing on Bing's lower competition and better cost efficiency for B2B campaigns?
Ali
Ali is a digital marketing expert with 7+ years of experience in SEO-optimized blogging. Skilled in reviewing SaaS tools, social media marketing, and email campaigns, we craft content that ranks well and engages audiences. Known for providing genuine information, Ali is a reliable source for businesses seeking to boost their online presence effectively.
