Amazon sellers lose thousands of dollars every month because they have no clue how visible their products really are. You might rank well for a few terms, but if shoppers never see your listing on page one, those rankings mean nothing.
Helium 10 Share of Voice tracks exactly how often your brand pops up in search results compared to competitors. It shows your organic rank plus all your paid ads in one simple dashboard.
You get real numbers on keyword visibility, spot gaps fast, and finally know where to spend your ad budget. Stop guessing and start owning Amazon's first page.
🔍 What Is Helium 10 Share of Voice and Why It Matters
Share of Voice (SOV) measures how often your brand appears on Amazon’s first page compared to competitors for selected keywords. It combines organic listing visibility with paid ads data to give a complete picture of your search real estate.
Why care about SOV? Because on Amazon, visibility translates directly to sales. The more often your brand surfaces in shoppers’ search results, the higher the chances of clicks, conversions, and growing revenue.
Without tracking SOV, sellers are shooting blind in a competitive market crowded with rivals constantly tweaking their visibility and bids.
Helium 10’s Share of Voice tool consolidates complex data like organic placement, Sponsored Products, Sponsored Brands, and Sponsored Brand Video ads into a clean dashboard. This saves you hours of manual tracking and lets you make smarter marketing decisions quickly.
👀 Why Visibility Matters for Amazon Sellers
Many sellers obsess over rankings or ad cost metrics, but overlook true visibility. If shoppers don’t see your listings on page one, no amount of optimisation or bidding will convert browsers into buyers.
Share of Voice (SOV) quantifies your brand’s presence in all relevant search results, showing the percentage of times your listings appear out of all possible impressions for a keyword or group of keywords. Higher share means higher chance for clicks and sales.
Monitoring your search visibility regularly highlights weak spots, tracks improvements, and reveals opportunities for shifting marketing budget or tweaking listings. It’s the visibility data sellers usually miss but truly need to prioritize.
🏆 How Helium 10 Helps You Win on Amazon
✨ Pinpoint Visibility Gaps and Keyword Opportunities
Helium 10 lets you enter your most important keywords and generates detailed insights on how often your products appear versus others. You can see specific keywords where you have low visibility but high search volume. These are your hidden growth spots. Improve your listings and PPC for these terms to capture untapped traffic.
💰 Balance Organic and Paid Presence
Many sellers over-rely on ads, wasting budget instead of building sustainable organic rank. Share of Voice data highlights if you are winning through ads or organic rank. You can then allocate ad spend to defend critical keywords or push categories where organic presence is weak.
💡 Measure Impact of Amazon Advertising
Helium 10 connects search visibility with individual ad formats—Sponsored Products, Sponsored Brands, and video ads—letting you refine your campaigns to boost impressions and outbid competitors in key placements.
🕵️♂️ Monitor Competitor Movements
Amazon is a competitive battlefield. The real-time competitor share tracking function enables you to see when a rival gains visibility on a high-value keyword. You can react proactively by adjusting pricing, improving listings, or launching targeted ad campaigns.
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💡 How to Use Helium 10 Share of Voice?
Here’s a simple guide to getting started with Helium 10:
- Step 1: Log into your Helium 10 dashboard and navigate to Ads > Reporting > Share of Voice. You need the Diamond Plan or higher for access.
- Step 2: Create a custom list of your target keywords — either from your research or top converting terms.
Add your ASINs or product catalog you want to track.
- Step 3: Review the summary dashboard showing your overall share and competitor breakdowns.
- Step 4: Drill down by keyword to see organic vs paid visibility, impressions, and ad format share.
- Step 5: Export reports regularly to monitor trends over time, spotting new opportunities or threats early.
- Step 6: Use keyword insights to update backend search terms and adjust ad targeting.
- Step 7: Pair Share of Voice data with Helium 10’s Listing Analyzer and Keyword Tracker for a 360° view of your SEO health and keyword movements.
- Step 8: Tweak your PPC bids in Helium 10 Ads dashboard based on share trends to improve ad placement efficiency.
Tracking keywords consistently and adjusting your campaigns with data-backed decisions is key for gaining visibility and sales on Amazon.
💸 Pricing Comparison for Helium 10 Plans Including SOV
Helium 10 offers several pricing tiers, with SOV access included in most plans. Here’s a quick rundown to help you find the right fit:
| Plan Name | Price (per month) | Price with code BLOGE6M20 | SOV Access | Features |
|---|---|---|---|---|
| Starter | $39 | – | Limited | Basic tools, ideal for new sellers |
| Platinum | $99 | $80 | Full | Full suite including Keyword Tracker, Market Tracker |
| Diamond | $279 | $279 | Full | All features, multi-user, TikTok integration |
Starting sellers might prefer Starter for basic insights, while growth-focused sellers would benefit from Platinum or Diamond plans to fully unlock SOV and advanced analytics.
🎯 Building a Winning Strategy with Your Data
Tracking Share of Voice supports savvy sellers with actionable insights that help:
Boosting your Share of Voice means owning more real estate on Amazon's first page—both in natural search results and paid ads—leading to higher brand exposure and sales growth.
⚖️ Comparing Amazon Share of Voice with Share of Shelf
While Share of Voice measures visibility in search and ads, Share of Shelf refers to product presence on category or product detail pages. Both metrics matter but track different angles:
| Metric | What it Measures | Affected by | Use case |
|---|---|---|---|
| Share of Voice | Brand visibility on search results | Paid ads, organic rank, keywords | Boosting search presence |
| Share of Shelf | Product placement on category pages | Product listings, reviews, inventory | Dominating category exposure |
Tracking both with Helium 10’s tools like Market Tracker alongside Share of Voice gives sellers complete visibility and control.
🚀 Why Mastering Visibility is Key for 2025
Visibility drives discovery, clicks, and sales on Amazon more than almost any other metric.
Ranking high for keywords is only helpful if your listing actually shows up frequently across impressions. By tying revenue and keyword data to real-time visibility, sellers gain a competitive edge.
The Helium 10 Share of Voice tool makes what once seemed abstract into clear, usable insights plus tactical next steps. In the crowded Amazon marketplace, the sellers who win visibility battles win sales and market share.
✨ Conclusion and Next Steps
Using Helium 10’s Search of Voice gives you a clear window into your brand’s visibility on Amazon compared to competitors across keywords and ad types.
It’s the secret weapon for spotting gaps, refining listings, and fine-tuning ad spend so you get more eyeballs on your products.
Start running custom Share of Voice reports today, and watch your Amazon business get the visibility boost it deserves. If you’re not already on Helium 10’s Diamond plan, consider upgrading to unlock this powerful insight tool.
Follow a smart visibility strategy and keep your eyes on SOV — it’s how successful sellers convert more shoppers into loyal customers and boost long-term sales.
Ali
Ali is a digital marketing expert with 7+ years of experience in SEO-optimized blogging. Skilled in reviewing SaaS tools, social media marketing, and email campaigns, we craft content that ranks well and engages audiences. Known for providing genuine information, Ali is a reliable source for businesses seeking to boost their online presence effectively.
