Momence, now branded Xplor Momence, is fitness and wellness studio software that runs bookings, payments, CRM and marketing on one login. Built for yoga, Pilates, dance, indoor cycling, gyms and boutique studios.
Pricing is quote based, so no public rate card exists, though a free trial and a demo booking are open to anyone. Strongest for studios wanting marketing automation for studios sitting on the same data as the schedule. Weakest for buyers who need a price before a sales call.
Most studio management software gets sold on the calendar. Owners buy the calendar, then spend two years bolting on an email tool, a lead form, a review tool and a spreadsheet nobody trusts.
That gap is exactly where we live at AFFiNCO.
We run paid search, SEO and lifecycle programs for brands, and the same problem shows up on almost every fitness account. Ads work. Leads land.
Then the handoff between the ad platform and the booking tool leaks, and nobody can say which campaign produced which membership.
So we went through Momence properly. Not the sales deck. The product.
One of the strongest all-in-one picks in 2026 for studios that treat marketing as part of operations rather than a separate department. Quote-only pricing is the single thing holding back a higher score.
Quick AFFiNCO Verdict on Momence
Momence is a genuine single platform, not a booking tool with a marketing tab glued on. Classes, appointments, memberships, payments, messages, campaigns and reports all read from the same customer record. That one design choice is why behavior triggered sequences feel sharper here than in tools where marketing lives elsewhere and syncs overnight.
Depth is real, and depth is also the catch. An owner who only wants a schedule and a card reader will meet a lot of features on day one. Expect a proper setup period before anything feels effortless, and expect the smartest parts, especially the AI Inbox Agent, to perform only as well as the policies and class descriptions loaded behind them.
Pricing is where we pause. Nothing is published. No tiers, no per month figure, no seat count. A free trial and a demo booking are available, and a quote comes from a conversation. For a small studio comparing four vendors in an afternoon, that friction is annoying. For an agency scoping a client, the budget stays unknown until a call happens.
Good fit for
Poor fit for
| Dimension | Score | Why we landed there |
|---|---|---|
| Ease of use | 8.0/10 | Clean interface, logical menus. Volume of features slows down week one. |
| Marketing depth | 9.2/10 | Lead capture, segmentation, sequences and an AI agent in one place. Rare at this level. |
| Reporting | 8.8/10 | Cash and earned revenue, payroll, intro offer conversion, location comparisons. |
| Client experience | 8.7/10 | App booking, spot selection, waitlists, self check in, reviews. Very little friction. |
| Support and onboarding | 8.0/10 | Coordinated and self guided paths both exist. Depth of help varies by arrangement. |
| Value and transparency | 7.2/10 | Capability per login looks strong. Absent pricing costs it real points. |
| Overall | 8.4/10 | Serious growth platform, opaque commercials. |
What is Momence?
Momence is an all in one platform for experience based businesses. Yoga studios, Pilates studios, dance schools, indoor cycling studios, gyms and boutique fitness brands.
Four jobs sit under one login.
The brand now sits inside Xplor Technologies, which is why Xplor Momence appears alongside the original name. Nothing about the product identity changed for buyers, only the naming shifted.
The short version we give clients on calls. When marketing data and booking data live in two tools, every retention campaign you build is guessing. Momence removes the guess by keeping both in one record.
Momence Features Explained: One Job at a Time
Long section, so we grouped features by what each one does rather than listing alphabetically. Summary table first, detail underneath.
| Feature | What it handles | Who leans on it most |
|---|---|---|
| AI Inbox Agent | Answers questions, books, reschedules, manages waitlists and membership changes, escalates to staff | Front desk, owners |
| Spotfiller | Automated outreach that fills empty class spots | Revenue, retention |
| Class and appointment scheduling | One calendar, capacity rules, booking restrictions, waitlists | Everyone |
| Spot scheduling | Reformer, bike or floor position chosen at booking | Pilates, cycling |
| Unified inbox | Two way SMS, in app messages, email, Instagram and Facebook DMs | Front desk, marketers |
| Sequences | Welcome journeys, intro offer conversion, missed class follow up, win back | Marketers |
| Lead collection | Facebook lead ads, website forms, in person capture, pipeline stages | Agencies, sales |
| Newsletters and segmentation | Multiple lists, targeted sends, open and clickthrough tracking | Marketers |
| Memberships | Unlimited, usage limited, trials, packs, intro offers, upgrades, transfers | Owners |
| Payments and payment plans | Cards, direct debit, saved methods, split billing on high ticket items | Finance |
| Reporting | Cash and earned revenue, payroll, intro offer conversion, multi location | Owners, agencies |
| Staff management | Roles, permissions, automated substitutions, clock ins | Managers |
| Arrivals and access | Kiosk self check in, key, fob or barcode tracking, door access integrations | Gyms, unstaffed sites |
| Website plugins | Embedded schedules, booking forms, lead forms, intake forms, reviews | Web, marketers |
| Reviews | Post class review prompts, automated Google review push, embeddable widget | Local SEO |
| On demand and LMS | Video library, bundles, standalone sales, teacher training courses | Hybrid studios |
| Retail and inventory | Merchandise, equipment, refreshments, stock tracking, gift cards, discount codes | Front desk |
| Clinical and programming | SOAP notes, intake forms, recital and costume management, WOTD programming | Practitioners, dance, gyms |
| Community | Groups, posts, video and audio content, comments, challenges | Retention |
| Apps | Free Momence app and an optional custom branded app | All studios |
1. AI Inbox Agent, the Front Desk That Never Clocks Off
Star feature, and the one we spent longest on.
The agent lives inside the Momence inbox and answers routine questions about schedules, pricing, classes, appointments, memberships, policies and opening hours. Beyond answering, an agent takes action. Booking, rescheduling, joining a waitlist, updating a membership, changing a payment method and processing eligible refunds all sit within reach.
Three controls matter more than the replies themselves.
- Action permissions: Enable only what a studio is comfortable automating. Cancellations stay manual if a studio wants them manual.
- Tone configuration: Agent name, tone, response length, positivity, pronouns and emoji use are all adjustable. Direct, friendly or professional make good starting points.
- Accuracy checks before going live: Momence looks for missing information such as class descriptions, membership details and cancellation policies, shows what needs attention, and blocks the AI from answering anything it cannot safely handle.
That third control is the one we care about most. Plenty of AI assistants happily guess. Refusing to answer until the underlying data exists is the correct design, and it quietly forces a studio to write down policies improvised for years.
When a conversation needs judgement, an exception or a real relationship, escalation moves the thread to staff without making the customer start over.
2. Spotfiller Turns Empty Spots Into Revenue
Simple idea, strong margin impact. Spotfiller sends automated outreach when class spots go unsold, within parameters a studio defines.
Why marketers should care. An empty spot in a fixed cost class is pure lost contribution. Filling even a couple per week changes the unit economics of a schedule without touching ad spend, and every filled spot becomes another attendance event feeding retention modelling.
3. Class and Appointment Scheduling on One Calendar
Classes, courses, workshops, events and appointments share a single calendar. No second booking tool to reconcile, which removes a classic source of double bookings.
Spot scheduling deserves its own mention. Clients pick a specific reformer, bike or floor position from a studio layout built to match the actual room. Regulars have favourite spots, and letting people choose removes a small anxiety that quietly suppresses bookings.
4. Unified Inbox Brings Every Channel Into One Thread
Two way SMS, in app messages, email, Instagram DMs and Facebook DMs land in the same place. Staff see full conversation history next to bookings, purchases and membership status.
For studios running paid social, Instagram and Facebook DM capture matters a lot. Social ads generate DM enquiries. Those enquiries usually die inside a separate app nobody opens after closing. Pulling them alongside everything else closes a leak we find constantly on client accounts.
5. Sequences React to Behaviour, Not Email Opens
Sequences fire on real activity. A first visit, a lapse, an abandoned checkout, a missed class, an intro offer nearing expiry.
Four journeys carry most of the weight.
- Welcome journeys for brand new leads and first time attendees
- Intro offer conversion campaigns pushing toward membership before a trial lapses
- Missed class follow up, the earliest reliable churn signal a studio gets
- Win back campaigns aimed at inactive members
Templates stay editable, brand voice stays yours, and sends come from a named team member so replies land in the inbox rather than a no reply void. Visual builders keep the branching readable for people who do not build automations for a living.
6. Lead Collection and Pipeline Management for Studios
Leads arrive from three places. Facebook lead ads, website forms and in person capture at the studio. Each lead gets pipeline stages, follow up tracking and a visible view of pipeline health.
Native Facebook lead ads ingestion is the detail agencies should note. No Zapier hop, no CSV export, no lag between form fill and first follow up. Speed to lead is one of the few levers that reliably moves close rates in local service businesses.
7. Newsletters, Segmentation and Engagement Tracking
Hyper segmentation across multiple customer lists, targeted promos and newsletters across channels, with open rates and clickthrough rates tracked per send.
Segmentation quality here comes from the shared database. Lists build from attendance patterns and purchase history rather than email behaviour alone, which is the difference between sending a win back to someone who genuinely lapsed and sending one to someone who simply never opens email.
8. Memberships That Bend to the Business Model
Every common format is supported. Unlimited memberships, usage limited plans, free trials, class packs, intro offers, tiered plans and classes carrying prerequisites.
Upgrades, downgrades, pauses and credit transfers between plans happen in a few clicks rather than a support ticket. Time bound and usage based free trials both exist, which matters because those two trial types convert very differently and most studios need to try both.
9. Payments, Billing and Multi Period Payment Plans
Online and in person payments, cards and direct debit, saved payment methods on file, and payment plans splitting high ticket items across several charges.
Teacher trainings, retreats and multi month programs are exactly where payment plans earn their keep. Higher ticket offers convert far better when a charge gets staged, and running that natively beats chasing bank transfers in a spreadsheet.
10. Reporting Agencies Can Actually Invoice Against
This part decides whether an agency can work with a platform at all.
Cash versus earned revenue is the quiet hero. A studio selling annual memberships takes cash in one period and earns revenue across twelve. Reporting both separately ends the classic argument where marketing claims a record period and the accountant disagrees.
11. Staff Management, Roles and Permissions
Multiple staff roles with granular access, automated instructor substitutions and staff clock in tracking.
Role based permissions carry a second benefit for agencies. A studio can hand an external marketer access to campaigns, leads and reports without exposing payroll or client payment details, which removes the usual data sharing standoff at the start of an engagement.
12. Arrivals, Kiosk Self Check In and Door Access
Self check in runs through a customisable kiosk. Arrivals track by key, fob or barcode, manned or unmanned. Entry and exit logs get stored, and door access integrations control which members can open which doors and when.
Early morning and late evening slots become viable without staffing them, and that is often the cheapest capacity a studio already owns.
13. Website Plugins and Embedded Booking Forms
Plug and play snippets embed class schedules, appointment booking, lead capture forms, intake forms and live reviews straight into an existing site. Any website builder works. Studios without a site get auto generated business pages.
Conversion rate people will like this. Keeping booking on the studio domain rather than bouncing to a third party page preserves tracking, keeps the pixel firing and stops the drop off that happens whenever a visitor gets redirected mid intent.
14. Reviews and Local Reputation Automation
Post class and post appointment review prompts arrive by push notification. Five star reviewers get pushed toward leaving a Google review, and a reviews widget embeds on the website for live testimonials.
Local pack rankings run on review volume and recency. Automating the ask at the exact moment someone finishes a class they enjoyed is the highest yield local SEO habit a studio can build.
15. On Demand Video Library and LMS Courses
Studios build an on demand video library that bundles with memberships or sells standalone, and LMS style courses handle teacher trainings and certifications.
Two revenue benefits. Digital content carries no marginal delivery cost, and it keeps travelling or injured members subscribed instead of cancelling.
16. Retail, Inventory, Gift Cards and Discount Codes
Merchandise, equipment and refreshments sell online or at the desk with inventory tracking attached. Gift cards come in physical and digital form, unlimited in number, with control over what each one applies to. Customers create and schedule their own digital gift cards, and discount codes carry the same scoping controls.
17. SOAP Notes, Intake Forms and Vertical Specific Extras
Some of the most differentiated pieces sit right here.
Recital and costume tooling is genuinely unusual. Dance schools normally run recital season on spreadsheets and group chats, and the costume purchase order tracking alone saves a season of chaos.
18. Community Groups and Member Posts
Groups hold video, image, audio and blog content. Members like, comment and reply to each other. Challenges run inside the feed.
Community features are retention features wearing different clothes. Members with relationships inside a studio cancel far less often than members who only have a class time.
19. Momence App and Custom Branded App Options
Clients book, pay and engage through the free Momence app, and a client only ever sees the studio they belong to. No competing studios appear, no marketplace pulls people elsewhere.
Studios wanting the home screen icon can launch a custom branded app carrying their own name, visual identity, content and community.
For brands spending on awareness, owning that icon converts brand recall into repeat bookings instead of handing attention to a generic app.
Why Marketers and Agencies Should Care
Feature lists are easy. Mapping them onto a P&L is the part that matters.
| Growth problem | What does the work | What you report on |
|---|---|---|
| Leads leaking before first contact | Facebook lead ads ingestion, website forms, AI Inbox replies | Speed to first response, lead to booking rate |
| Intro offers expiring unconverted | Behaviour triggered sequences, AI membership actions | Intro offer conversion rate, native metric |
| Silent churn | Missed class follow up, win back campaigns, Spotfiller | Attendance decay, reactivation volume |
| Unsold capacity | Spotfiller, automatic waitlist promotion | Class fill rate by time slot and instructor |
| No revenue attribution | Shared customer record across bookings and campaigns | Campaign revenue impact, cash and earned |
| Weak local visibility | Automated Google review prompts, embedded review widget | Review velocity, local pack movement |
| Multi site blind spots | Location comparison reporting | Revenue and conversion per location |
Three things stand out from an agency seat.
- Attribution stops being archaeology: Lead source, first booking, membership purchase and every message sit on one record. Building an honest revenue report takes minutes rather than a week of joining exports.
- Retention becomes billable work: Most fitness retainers are acquisition only because retention data was never accessible. With attendance patterns and membership status visible, a client retention program turns into something an agency can scope, run and invoice.
- Client onboarding gets faster: Permission controls mean access without a data sharing negotiation, and reporting is legible enough that a strategist finds the growth gaps in session one rather than month one.
Step by Step Guide to Getting Started With Momence 🛠
Order matters far more than speed. Doing these out of sequence is the main reason setups stall.
Step 1: Start the free trial and set foundations
Sign up for the free trial, add business details, locations, rooms and opening hours. Book the demo in parallel so product questions and pricing move forward while setup happens. Loading locations and rooms first saves rebuilding capacity rules later.
Step 2: Build the schedule and capacity rules
Create class types, recurring timetables, workshops and appointment services. Set capacity to match real equipment counts, switch on waitlists, and add booking restrictions by membership type. For Pilates and cycling, build the studio layout now so spot scheduling works from the very first booking.
Step 3: Build memberships, packs and intro offers
Create unlimited plans, usage limited plans, class packs, trials and the intro offer. Decide whether trials run time bound or usage based. Set upgrade and transfer paths before anyone buys, because retrofitting plan structure onto live members hurts on every platform, not only this one.
Step 4: Connect payments and enable saved methods
Set up card and direct debit collection, turn on saved payment methods, and configure payment plans for teacher trainings, retreats and any high ticket program. Run one live transaction and one refund before launch rather than after.
Step 5: Embed website plugins on your own domain
Drop the schedule, booking form, lead capture form, intake forms and reviews widget onto the existing site. Keeping booking on the studio domain means tracking survives. Studios without a website can lean on auto generated business pages as a stopgap.
Step 6: Wire up lead sources and pipeline stages
Connect Facebook lead ads, set website form routing, and add whichever in person capture method the desk uses. Define pipeline stages matching how a studio really sells, usually enquiry, trial booked, attended, offer made, converted. Without stages, pipeline reporting means nothing.
Step 7: Build the first sequence, and only the first
Do not build eight at once. Start with intro offer conversion, because that journey has the shortest path to revenue. Trigger on intro purchase, message across the trial window, raise urgency near expiry, then branch on whether attendance happened. Add welcome and win back once the first one performs.
Step 8: Configure the AI Inbox Agent properly
Fill the knowledge gaps with Momence flags first. Class descriptions, membership terms, cancellation and freeze policies, opening hours. Then choose permitted actions, set tone, name and response style, and define escalation triggers. Start narrow, with questions and simple bookings only, and widen once transcripts read well.
Step 9: Launch the app and check in hardware
Push clients toward the Momence app, or launch the branded app when budget allows. Set up the kiosk at the desk, connect fob or barcode arrivals, and configure door access rules for unstaffed hours.
Step 10: Set the reporting rhythm before campaigns start
Build a weekly view of fill rate, lead volume and intro offer conversion. Build a monthly view of cash revenue, earned revenue, payroll and location comparisons. Agencies should agree which numbers appear in the client report before spend goes live, not after the first invoice argument.
Momence Use Cases by Studio Type
| Business type | Features carrying the weight | Growth outcome to chase |
|---|---|---|
| Yoga studios | Class packs, community groups, on demand library, waitlists | Higher retention through community and digital access |
| Pilates studios | Spot scheduling, appointments beside classes, intro offers, SOAP notes | Reformer utilisation and private session upsell |
| Dance schools | Recital and costume management, parent visibility, payment plans, courses | Season revenue collected without spreadsheet chaos |
| Gyms and fitness clubs | Door access, kiosk arrivals, WOTD programming, staff roles | Unstaffed hours running safely and profitably |
| Indoor cycling | Bike selection, waitlist promotion, Spotfiller, branded app | Near full rides at peak times |
| Multi location boutiques | Location reporting, membership transfers, permissions, unified inbox | Site level accountability with central control |
| Wellness practitioners | SOAP notes, intake forms, appointment booking, payment plans | Compliant records without a separate clinical tool |
| Marketing agencies | Lead pipeline, sequences, campaign reporting, scoped access | Retainers tied to attributed revenue |
The Agency Playbook We Would Run on a Studio Account
Taking on a studio client already sitting on Momence, our first ninety days would look like this.
Momence Pricing in 2026: What Quote Based Really Means
Being direct, because this is where most reviews go soft.
Momence does not publish pricing. No tier table, no per month figure in $, no per user rate, no published transaction rate. The pricing page invites businesses to describe their operation and receive a custom quote. A free trial exists, and a demo booking exists. Everything commercial happens on a call.
Migration and Onboarding: What Switching Actually Involves
Momence is largely a switcher platform. Over 60% of Momence customers switched from another platform, and onboarding has clearly been shaped by that experience.
Typical migration runs two to four weeks, along one of two paths.
Coordinated onboarding
Self guided launch with support
The Card Detail Question Nobody Asks Early Enough
Saved card details usually move across, though not always. Portability depends on the current payment provider and how card data gets stored. Confirm feasibility during the sales conversation, well before a launch date exists.
Getting that answer late is expensive. When cards cannot move, every active member must re enter payment details, and some percentage will simply not bother. That is a churn event caused entirely by planning, and it is avoidable.
How to plan for near zero downtime
One expectation to set internally. Even on the coordinated path, a studio team still has a job to do. Cleaning membership data, writing policies and training staff are not tasks anyone can do for you.
Honest Negatives
Five things we would raise on a call with a studio owner.
1. No public pricing at all
Not a partial rate card, not a starting from figure. Nothing in $. Every serious comparison requires a sales conversation first, which slows down buyers who just want a shortlist.
2. Quote friction favours the vendor
Custom pricing means negotiating position matters. A studio arriving unprepared bargains from a weaker spot than one arriving with a trial account, usage estimates and competing quotes.
3. Feature depth creates a learning curve
Between SOAP notes, recitals, WOTD programming, LMS courses, retail and door access, a lot of surface area exists. Studios needing only bookings and payments will meet features nobody asked for.
4. AI quality depends entirely on your data
Accuracy checks stop the worst outcomes, but a studio with thin documentation gets an agent that escalates constantly. Configuration effort is not optional, it is the feature.
5. Migration needs real internal effort
Two to four weeks assumes a team that shows up. Data cleanup, policy writing and staff training all sit with the studio, and understaffed teams should plan for the longer end of that range.
Momence vs Mindbody vs WellnessLiving vs Glofox
Keeping this balanced, because every platform on the list wins somewhere.
| Platform | Where it is strongest | Where it falls short |
|---|---|---|
| Momence | Marketing and CRM built on the same data as bookings, AI inbox actions, vertical extras like recitals and SOAP notes | No published pricing, broad feature set takes time to learn |
| Mindbody | Longest track record, strong brand recognition, consumer marketplace exposure that brings new client traffic | Widely described as complex and premium priced, less nimble for small teams |
| WellnessLiving | Breadth across fitness, wellness and beauty, loyalty and rewards programs, branded app options | Learning curve reported as steep, feature volume can overwhelm smaller studios |
| Glofox | Gym and boutique focus, clean member app experience, straightforward membership handling | Pricing not published either, narrower marketing automation depth |
Two honest observations.
First, opaque pricing is close to standard across this category. Momence is not unusual for hiding numbers, which softens the criticism slightly without removing it.
Second, choose on the job to be done. A studio whose bottleneck is being found may value marketplace exposure more than automation depth. A studio whose bottleneck is intro offer conversion should weight marketing tooling heavily, and that is the scenario where Momence separates from the pack.
Who Should Pick Momence, and Who Should Walk
✅ Pick Momence when
❌ Walk away when
FAQs Related to Momence Review
How much does Momence cost per month?
No public figure exists. Momence uses quote based pricing, so cost in $ depends on business size, locations and which modules a studio takes. A free trial and a demo are available to anyone, and the quote arrives after a conversation with sales. Treat any specific price found elsewhere online as unverified.
Is there a free trial, and can you set things up properly during it?
Yes, a free trial is available and signing up does not require a sales call first. Enough access exists to build a schedule, create memberships and get a feel for the interface. Use the trial before the demo, because arriving with real questions produces a far more useful pricing conversation.
Can the Momence AI Inbox Agent actually book classes, or does it only reply?
It takes action. Depending on which permissions a studio enables, the agent books and reschedules, joins waitlists, updates memberships, changes payment methods and handles eligible refunds. Anything needing judgement or an exception escalates to staff inside the same conversation, so a client never has to repeat themselves.
How long does migrating from Mindbody or another platform take?
Usually two to four weeks. Over 60% of Momence customers arrived from another platform, and two paths exist, coordinated onboarding with a dedicated specialist or a self guided launch with training and recurring support calls. What data moves depends on the previous provider and the quality of existing records, so confirm eligibility before committing to a launch date.
Does Momence handle multi location reporting for studio groups?
Yes. Sales report on both a cash and earned revenue basis, payroll reports run across the business, and conversion and revenue compare location by location. Attendance and bookings also slice by instructor, class and day of week, which is usually where site level performance gaps become obvious.
Do clients need a branded app, or is the free Momence app enough?
The free Momence app works for most studios, and clients only see the business they visit rather than a marketplace of competitors. A custom branded app carrying your own name, identity and content is available for brands wanting the home screen icon, which tends to pay off once ad spend is building recognisable demand.
What payment methods does Momence support, and can it split large payments?
Cards and direct debit both work, online and in person, and payment methods save on file for repeat purchases. Payment plans split high ticket items such as teacher trainings and retreats across several charges. Processing rates form part of the custom quote, so ask for them in writing alongside software cost.
Final Take on Momence
Momence solves the problem we watch fitness brands lose money to every quarter. Bookings living in one place, marketing living in another, and nobody able to prove which campaign produced which membership.
Putting schedule, payments, customer record and campaigns behind one login changes what becomes possible. Sequences fire on attendance instead of email opens. Lead ads flow straight into a pipeline with stages. Intro offer conversion shows up as a number rather than a hunch. For a studio that wants growth built into daily operations, that architecture is worth a lot.
Pricing silence is the real cost of entry. Not because the software is likely overpriced, but because evaluating anything without a number eats time most owners do not have. Book the demo, run the trial first, and ask every question on our checklist before signing.
Ali
Ali is a digital marketing expert with 7+ years of experience in SEO-optimized blogging. Skilled in reviewing SaaS tools, social media marketing, and email campaigns, we craft content that ranks well and engages audiences. Known for providing genuine information, Ali is a reliable source for businesses seeking to boost their online presence effectively.
